New Botox Ads: “Freedom of Expression”
Make a commentBy Ed Silverman // February 2nd, 2007 // 8:20 am
Allergan, which sells the popular but derided wrinkle smoother, will use the campaign to try to debunk the stereotypes. A spokeswoman told Reuters the idea is to dispel “myths.”
Ironing out misconceptions - and playing on words - can be fun. But getting the public to buy into this, well, it may not be so smooth.