Thought you clicked on CafePharma, didn’t you? Well calm down….

This is about something else: measuring sales force effectivness and marketing support. The ranking is done by TargetRx, a market research firm, which queried docs about promotional activities, product perceptions, interactions with patients and managed care influence. The firm, which releases its analysis tomorrow morning, surveyed more than 100,000 physicians.

Among primary care docs, this how the companies ranked:

1 - Boehringer Ingelheim
2 - Novartis
3 - Schering-Plough
4 - Abbott Laboratories
5 - Novo Nordisk
6 - Eli Lilly
7 - Johnson & Johnson
8 - Sanofi-Aventis
9 - GlaxoSmithKline
10 - Takeda
11 - Merck
12 - Pfizer
13 - Bristol-Myers Squibb
14 - Wyeth
15 - AstraZeneca
16 - Forest Pharmaceuticals

And among specialists, these were the rankings:

1 - Bristol-Myers Squibb
2 - Abbott Laboratories
3 - Novartis
4 - Amgen
5 - Boehringer Ingelheim
6 - AstraZeneca
7 - Roche
8 - Pfizer
9 - GlaxoSmithKline
10 - Eli Lilly
11 - Sanofi-Aventis
12 - Schering-Plough
13 - Wyeth
14 - Johnson & Johnson
15 - Novo Nordisk
16 - Forest Pharmaceuticals
17 - Takeda
18 - Merck