Thanks for writing.

And it’s a good question. I think the reason this issue is in the crosshairs right now is because many people have an expectation that medicine and health should be held to a higher standard than other products.

Of course, for the companies selling medicines, making the sale is important. The objections are over some of the techniques if those somehow lead to a medicine being prescribed that otherwise would not be chosen by a doctor.

I chose to post this item because the issue is front and center in pharma, not necessarily because I agree or disagree. I think it’s interesting, though, and also important to ensure that the best choices are made for the right reasons.

ed