Risperdal Legos: Building Blocks For Care
4 CommentsBy Ed Silverman // May 24th, 2007 // 6:44 am
More new business opportunities for drugmakers - cross-promotional moments with toymakers. Here we have an item that’s popular with children of many ages, particularly young boys. Another way to remind docs and parents about Risperdal.
Keep in mind that, as of last October, Risperdal is approved for kids showing autistic symptoms. So perhaps we should expect to see all manner of playthings with the drug’s brand name. How about a ‘Doctor Barbie’ with Risperdal samples?
[tags]Johnson & Johnson, Risperdal[/tags]
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Risperdal Legos
A new low, drug marketing on children’s toys.
Arlene
This is offensive, obscene, ridiculous, heinous, just downright evil!
mommajohn
What drug do they have up their sleeve to take care of the tardive dyskinesia that goes along with Risperidol for these poor little kids. Last I heard Tardive Dyskinesia from Risperidol is irreversible.
Lisa Van Syckel
Ed: Love the idea of placing Pharmalot in the business section of the Sunday Starledger.