Comments on: Pharma Views YouTube…And Blinks http://www.pharmalot.com/2007/06/pharma-views-youtubeand-blinks/ News, Comment and Conversation Fri, 10 Feb 2012 15:51:08 +0000 http://wordpress.org/?v=2.6.2 By: John Mack http://www.pharmalot.com/2007/06/pharma-views-youtubeand-blinks/#comment-3627 John Mack Mon, 04 Jun 2007 14:38:56 +0000 http://www.pharmalot.com/2007/06/pharma-views-youtubeand-blinks/#comment-3627 Ed, This video is not really produced by GSK -- it is "sponsored" by GSK, which may be a slight, but important difference. For your readers who would like a more in-depth analysis of GSK's YouTube video sponsorship, how it might be adapted for DTC in the US, and a surprising difference between prevalence of RLS in the UK and the US, they can read my post to Pharma Marketing Blog on this same topic here: http://pharmamkting.blogspot.com/2007/06/gsks-youtube-disease-awareness.html Ed,

This video is not really produced by GSK — it is “sponsored” by GSK, which may be a slight, but important difference.

For your readers who would like a more in-depth analysis of GSK’s YouTube video sponsorship, how it might be adapted for DTC in the US, and a surprising difference between prevalence of RLS in the UK and the US, they can read my post to Pharma Marketing Blog on this same topic here:

http://pharmamkting.blogspot.com/2007/06/gsks-youtube-disease-awareness.html

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