Merck’s Januvia Twist? Pens With Post-Its
Make a commentBy Ed Silverman // July 6th, 2007 // 11:58 am
Handing out pens to docs is nearly as old as the oldest profession. Merck, however, raises the bar on ingenuity with its latest giveaway: a Januvia pen that not only can write a scrip, but has a built-in supply of Post-Its so your favorite doc can remember….whatever. Although Merck reps, obviously, hope the doc will write reminders about switching patients to Januvia or which free lunch was best.
Hat tip to Drug Rep Toys and PharmaLive