Pharmalot… Pharmalittle… Stretch Time
Make a commentBy Ed Silverman // July 31st, 2007 // 3:39 pm
After filing reports, answering e-mail, catching those phone calls and sitting through meetings, perhaps now is a good time to catch up on a few events….
The Branding Of A Blockbuster: Last year, Lilly spent $157 million on consumer advertising to push the message that Cymbalta can treat depression and the physical pain it causes. And that made Cymbalta the 6th-largest DTC ad campaign in the nation, an enormous leap from No. 92 the year before, according to Nielsen Monitor- Plus. Read more in The Indianapolis Star.
Tysabri Is Effective Against Crohn’s, Elan Tells FDA Panel (Bloomberg News)
Biota Raises Relenza Claim Against Glaxo (press release)
NJ Court Bars Vioxx Lawsuits From The UK (Newsday/Associated Press)
Novavax Begins Human Trials Of Flu Vaccine (Yahoo/bizjournals.com)