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	<title>Comments on: FDA Spanks Pfizer For Schizo Drug Ad</title>
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	<pubDate>Fri, 10 Feb 2012 19:27:26 +0000</pubDate>
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		<title>By: Simon Passanante - FDA sends Pfizer a warning letter</title>
		<link>http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16995</link>
		<dc:creator>Simon Passanante - FDA sends Pfizer a warning letter</dc:creator>
		<pubDate>Wed, 15 Aug 2007 19:15:19 +0000</pubDate>
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		<description>[...] or misleading advertising in connection with an anti-schizophrenia drug, Geodon for Injection, Pharmalot [...]</description>
		<content:encoded><![CDATA[<p>[...] or misleading advertising in connection with an anti-schizophrenia drug, Geodon for Injection, Pharmalot [...]</p>
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		<title>By: pamela</title>
		<link>http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16938</link>
		<dc:creator>pamela</dc:creator>
		<pubDate>Tue, 14 Aug 2007 23:05:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16938</guid>
		<description>Pharmaceuticals know exactly what they are doing when they make false claims in their advertisements or just simply forget to mention side effects. After all their overpriced drugs help pay for these advertising strategies. It is interesting to see how the experts who work at these established medical journals do not seem to notice that such unscientific and misleading adverts conflict with the high scientific standards they put forth. In some cases these ads probably negate some of the research that is published in these journals, amusing.
It is also interesting how the pharmaceuticals ignore FDA advertising regulations, which can be serious if the FDA decides to enforce the law. But hey, what does the FDA do...send these guys a warning letter, i.e. the government is on your side. This is just fun and games for big pharma, exercising their control over the FDA.</description>
		<content:encoded><![CDATA[<p>Pharmaceuticals know exactly what they are doing when they make false claims in their advertisements or just simply forget to mention side effects. After all their overpriced drugs help pay for these advertising strategies. It is interesting to see how the experts who work at these established medical journals do not seem to notice that such unscientific and misleading adverts conflict with the high scientific standards they put forth. In some cases these ads probably negate some of the research that is published in these journals, amusing.<br />
It is also interesting how the pharmaceuticals ignore FDA advertising regulations, which can be serious if the FDA decides to enforce the law. But hey, what does the FDA do&#8230;send these guys a warning letter, i.e. the government is on your side. This is just fun and games for big pharma, exercising their control over the FDA.</p>
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		<title>By: Atlex</title>
		<link>http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16913</link>
		<dc:creator>Atlex</dc:creator>
		<pubDate>Tue, 14 Aug 2007 11:38:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16913</guid>
		<description>Ed,

Despite the paranoid remarks by other responders, this is a typical example of a pharma company operating in the huge gray area created by drug laws and FDA regulations.  The only way to get a somewhat solid answer regarding what can and cannot be communicated to physicians is by testing it in this way.  Notice that the FDA reviewer even stated that if these corrections were made, the ad still may have violations, but he doesn't name them.  Of course, this is a serious game that is played regularly.  If the ad is submitted in advance, the process is slow and there is a consistent bias toward rejection, with limited information as to why.  If the ad is used first, there is a better chance that the FDA, if it rejects the ad, will provide better guidance.  In this instance, while the FDA rejected this ad, the ultimate request was simple withdrawal, not significant corrective action.  Thus, it doesn't seem as though the FDA viewed this as a serious offense.  It is worth noting that this drug has been on the market for years and its ill effects, both serious and minor, are well know by prescribers.

Bottom line...like it or not, this is the way the regulatory game is played.  All pharma get warning letters. The key is to keep them to a minimum and ensure that they are minor.

Atlex</description>
		<content:encoded><![CDATA[<p>Ed,</p>
<p>Despite the paranoid remarks by other responders, this is a typical example of a pharma company operating in the huge gray area created by drug laws and FDA regulations.  The only way to get a somewhat solid answer regarding what can and cannot be communicated to physicians is by testing it in this way.  Notice that the FDA reviewer even stated that if these corrections were made, the ad still may have violations, but he doesn&#8217;t name them.  Of course, this is a serious game that is played regularly.  If the ad is submitted in advance, the process is slow and there is a consistent bias toward rejection, with limited information as to why.  If the ad is used first, there is a better chance that the FDA, if it rejects the ad, will provide better guidance.  In this instance, while the FDA rejected this ad, the ultimate request was simple withdrawal, not significant corrective action.  Thus, it doesn&#8217;t seem as though the FDA viewed this as a serious offense.  It is worth noting that this drug has been on the market for years and its ill effects, both serious and minor, are well know by prescribers.</p>
<p>Bottom line&#8230;like it or not, this is the way the regulatory game is played.  All pharma get warning letters. The key is to keep them to a minimum and ensure that they are minor.</p>
<p>Atlex</p>
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		<title>By: Tony Miller</title>
		<link>http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16897</link>
		<dc:creator>Tony Miller</dc:creator>
		<pubDate>Tue, 14 Aug 2007 00:31:26 +0000</pubDate>
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		<description>These very unethical if not criminal pharmaceutical companies should at least have their noses rubbed in the truth and perhaps swatted with a newspaper or two. The dirty dogs!
The combination big pharma and  Madison ave may well prove to be more dangerous than the diseases. The wholesale bribing of our elected representatives called campaign contributions is shameful. 
Whatever happened to 'do no harm'? Big money talks ...silly slogans walk..I suppose.</description>
		<content:encoded><![CDATA[<p>These very unethical if not criminal pharmaceutical companies should at least have their noses rubbed in the truth and perhaps swatted with a newspaper or two. The dirty dogs!<br />
The combination big pharma and  Madison ave may well prove to be more dangerous than the diseases. The wholesale bribing of our elected representatives called campaign contributions is shameful.<br />
Whatever happened to &#8216;do no harm&#8217;? Big money talks &#8230;silly slogans walk..I suppose.</p>
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		<title>By: Lisa Van Syckel</title>
		<link>http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16896</link>
		<dc:creator>Lisa Van Syckel</dc:creator>
		<pubDate>Mon, 13 Aug 2007 23:35:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16896</guid>
		<description>Ed,

I forgot to mention that Taxpayers got stuck with paying  the "Bill".........</description>
		<content:encoded><![CDATA[<p>Ed,</p>
<p>I forgot to mention that Taxpayers got stuck with paying  the &#8220;Bill&#8221;&#8230;&#8230;&#8230;</p>
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		<title>By: Lisa Van Syckel</title>
		<link>http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16893</link>
		<dc:creator>Lisa Van Syckel</dc:creator>
		<pubDate>Mon, 13 Aug 2007 21:33:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/08/fda-spanks-pfizer-for-schizo-drug-ad/#comment-16893</guid>
		<description>Ed,

Do you know what medical Journal this ad appeared in and when?

We have a Doctor here in NJ who tied up an 18 year old and injected her with this drug against her will,because she had refused
the oral med.A Family member has a history of Congenital prolong QT and has a pace maker.

The patient had been hospitalized due to Prozac Toxicity.</description>
		<content:encoded><![CDATA[<p>Ed,</p>
<p>Do you know what medical Journal this ad appeared in and when?</p>
<p>We have a Doctor here in NJ who tied up an 18 year old and injected her with this drug against her will,because she had refused<br />
the oral med.A Family member has a history of Congenital prolong QT and has a pace maker.</p>
<p>The patient had been hospitalized due to Prozac Toxicity.</p>
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