Comments on: Why Tougher DTC Restrictions Were Killed

By: Zagreus Ammon

Zagreus Ammon — Sun, 23 Sep 2007 00:09:29 +0000

Let them advertise all they want. It is an educational service, as I hear the industry remark.

Just don’t let them name the drug!

That should satisfy all the stakeholders, the get the ads, the public gets the education and the doctors don’t waste their time explaining why a drug is not right for that patient.

Yes I am being sarcastic. But clever don’t you think?

;-)

By: Someone

Someone — Fri, 21 Sep 2007 17:30:19 +0000

This is interesting to say the least. On the one hand industry does not want clinical trial data made publicly available, on the other hand they want to market directly to consumers…..

Crazy that the Neanderthals we pay in Washington haven’t figured out how wrong this is. Or maybe they have, but there was just so much drug money floating around.

Hey kids here’s and idea!!! Why don’t we have a “Just say NO to prescription drugs day”.. Do you think big pharma and government will get the message. Everyone will just not take their drugs for one day - most people miss a day here and there on their drugs anyway. We could set up a big garbage bin on Capitol hill - we can all dump our daily supply of drugs in there. Maybe we can actually donate them to third world countries. But everyone who dumps their drug should include the price tag on the pill so a tally of sorts can be made.

Maybe we can get Michael Moore to come out and film it …..

Yoo Hoo Hey Michael, are you game?

By: sea

sea — Fri, 21 Sep 2007 15:02:20 +0000

Interesting that it can now be called a 1st Amendment issue when not very long ago they weren’t able to advertise to consumers at all. Is that how the industry won the right to advertise DTC? Slippery slope, indeed.

By: John Mack

John Mack — Fri, 21 Sep 2007 13:39:12 +0000

Don’t forget the pet turtles! They are here to stay too.

Title VII of the bill states that the FDA is prohibited from restricting the sale of turtles less than 10.2 centimeters in diameter.

The pet turtle industry feared a “turtle moratorium,” however the Pet Turtle Advertising Council of America (PTACA) lobbied hard and long to have Title VII inserted into the bill. It would have been unseemly for turtle farmers, wholesalers, or other commercial retail sellers of pet turtles to do so directly.

For more on that, see “DTC Here to Stay; Pet Turtles Too!” at http://pharmamkting.blogspot.com/2007/09/dtc-here-to-stay-pet-turtles-too.html