Comments on: Edwards: Ban DTC For New Drugs For 2 Years http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/ News, Comment and Conversation Sun, 21 Mar 2010 04:53:05 +0000 http://wordpress.org/?v=2.6.2 By: Health Care BS » Blog Archive » John Edwards on Drugs—Again http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23902 Health Care BS » Blog Archive » John Edwards on Drugs—Again Tue, 30 Oct 2007 17:31:22 +0000 http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23902 [...] MD likes this idea, and the folks at Pharmalot are apprently OK with it as well, but I have to say that I’m pretty queasy about this sort of [...] [...] MD likes this idea, and the folks at Pharmalot are apprently OK with it as well, but I have to say that I’m pretty queasy about this sort of [...]

]]> By: Alexander Hamilton http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23796 Alexander Hamilton Tue, 30 Oct 2007 04:15:15 +0000 http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23796 Good grief. The American Constitution functioned very well without DTC ads of the sort we have now. Even Bill Frist once supported a 2-year moratorium. Is he also an enemy of liberty and all things Constitutional? Good grief. The American Constitution functioned very well without DTC ads of the sort we have now. Even Bill Frist once supported a 2-year moratorium. Is he also an enemy of liberty and all things Constitutional?

]]> By: Jack http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23744 Jack Mon, 29 Oct 2007 21:02:40 +0000 http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23744 There is one updside to DTC advertising - it increases awareness of treatment options. I don't have restless leg syndrome, but if I did, would I know someone made a drug to treat it without DTC advertising? Probably not. There is one updside to DTC advertising - it increases awareness of treatment options. I don’t have restless leg syndrome, but if I did, would I know someone made a drug to treat it without DTC advertising? Probably not.

]]> By: Atlex http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23736 Atlex Mon, 29 Oct 2007 20:31:38 +0000 http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23736 What makes it inappropriate, the fact that you don't like it? Ever hear of the US Constitution--say the First Amendment. Pharma companies have the same rights as you do with regards to free speech and advertising typically falls under that protection. Can the government put restrictions on advertising--perhaps a few, but with limits? Finally, your last statement makes no sense when you look at the data. The industry spent between $3 and $4 billion dollars last year on DTC. This amount to 1% to 2% of sales. Even if all of these expenses were directed toward lowering prices, the drop would be miniscule. Many would argue that a ban on advertising would yield increased prices. What makes it inappropriate, the fact that you don’t like it? Ever hear of the US Constitution–say the First Amendment. Pharma companies have the same rights as you do with regards to free speech and advertising typically falls under that protection. Can the government put restrictions on advertising–perhaps a few, but with limits?

Finally, your last statement makes no sense when you look at the data. The industry spent between $3 and $4 billion dollars last year on DTC. This amount to 1% to 2% of sales. Even if all of these expenses were directed toward lowering prices, the drop would be miniscule. Many would argue that a ban on advertising would yield increased prices.

]]> By: CA http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23732 CA Mon, 29 Oct 2007 19:37:58 +0000 http://www.pharmalot.com/2007/10/edwards-ban-dtc-for-new-drugs-for-2-years/#comment-23732 Agreed! The DTC effort should be prohibited as it is in Europe. Instead of billions spent on inappropriate marketing efforts, Big Pharma should lower their prices for people that can't afford it!!!! Agreed! The DTC effort should be prohibited as it is in Europe. Instead of billions spent on inappropriate marketing efforts, Big Pharma should lower their prices for people that can’t afford it!!!!

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