Lilly Promotion Misled And Omitted Warnings
1 CommentBy Ed Silverman // October 2nd, 2007 // 4:34 pm
That’s what the FDA had to say about a mailer concerning the Cymbalta antidepressant that Lilly sent to docs, according to a warning letter. The agency called the promotional material “false or misleading in that it overstates the efficacy of Cymbalta and omits some of the most serious and important risk information associated with its use.” (The mailer is right here).
Here are a few excerpts: “These claims and presentations are false or misleading because they overstate the efficacy of Cymbalta by suggesting that patients with diabetic peripheral neuropathy who are treated with the drug experience significantly less pain interference with overall functioning, when this has not been demonstrated by substantial evidence or substantial clinical experience…Moreover, the studies at issue were not adequately designed to substantiate the claim of ’significantly less pain interference with overall functioning.’ ”
Then there’s this: The mailer fails to reveal the contraindication regarding use in patients with uncontrolled narrow-angle glaucoma and the
contraindication and bolded warning relating to use with monoamine oxidase inhibitors (see background section). Furthermore, the mailer fails to reveal the Precautions relating to hepatotoxicity, abrupt discontinuation of Cymbalta treatment, and use of the drug in patients with concomitant illness.”
Hank
So now that we have FDA “revitalization,” does this mean we will see Lilly fined for “false and misleading” promotion. As I recall, this is precisely what the new law calls for. Does anyone read it differently?
And is anyone holding their breath? Even if I had a hacking cough like Ed’s, I wouldn’t hold my breath. And I’ll wager there’s not a lot of breath holding at Lilly either.