The Exubera Flop: A Kindlerberg Disaster
Make a commentBy Ed Silverman // October 23rd, 2007 // 6:44 am
After the Pfizer flop that was Exubera, we brought to your attention the inventive imagery from PharmaGossip and PharmaGiles, those witty Brits, who likened the spectacular product failure to the Titanic and the Hindenburg crash, respectively. Both, of course, conjure images of extraordinary, if not unprecedented, events that offered some harsh lessons, as explained by In The Pipeline. And so we asked which image matches your feelings about the Exubera disaster?
Not surprisingly, the voting was close. Of 90 respondents, the final tally reads this way…
Jeff Kindlerberg? 46 votes, or 51 percent;
A Titanic failure? 44 votes, or 49 percent.