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	<title>Comments on: Pharma Careers: The Uncertain Future</title>
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	<pubDate>Sun, 21 Mar 2010 02:52:12 +0000</pubDate>
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		<title>By: Ryan</title>
		<link>http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-28040</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Wed, 21 Nov 2007 18:39:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-28040</guid>
		<description>I think Tom's post sums up the situation best.  To add to the dim prospects, look no further than next year's Presidential election.  

Regardless of you political affiliation, if any, it's hard to ignore the fact that one party is in favor of a socialist government.  This includes healthcare &#38; wealth re-distribution.  America has the BEST healthcare in the world.  While not perfect, the free-market has led to it's success.  If anyone thinks healthcare is expensive now, wait until the Nanny State gives it to us for free.  

My colleagues who worked in Pharma after the '92 election cited knee-jerk layoffs by many companies as they braced for socialized medicine.  Thankfully, Socialized Healthcare legislation died a quick death, but the damage had been done to those laid off.  That's the price we pay for being in sales, specically pharma sales.

Good luck to all.</description>
		<content:encoded><![CDATA[<p>I think Tom&#8217;s post sums up the situation best.  To add to the dim prospects, look no further than next year&#8217;s Presidential election.  </p>
<p>Regardless of you political affiliation, if any, it&#8217;s hard to ignore the fact that one party is in favor of a socialist government.  This includes healthcare &amp; wealth re-distribution.  America has the BEST healthcare in the world.  While not perfect, the free-market has led to it&#8217;s success.  If anyone thinks healthcare is expensive now, wait until the Nanny State gives it to us for free.  </p>
<p>My colleagues who worked in Pharma after the &#8216;92 election cited knee-jerk layoffs by many companies as they braced for socialized medicine.  Thankfully, Socialized Healthcare legislation died a quick death, but the damage had been done to those laid off.  That&#8217;s the price we pay for being in sales, specically pharma sales.</p>
<p>Good luck to all.</p>
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		<title>By: Larry</title>
		<link>http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27565</link>
		<dc:creator>Larry</dc:creator>
		<pubDate>Tue, 20 Nov 2007 18:56:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27565</guid>
		<description>R&#38;D and slimmer pipelines may be an issue but the Pharma Industry's slavish commitment to the hopelessly non-cost effective mirror territory model has much to answer for. No wonder Physicians have insufficient time for meaningful discussion with Representatives. From a shared territory with two main accounts (ugh) I changed companies and now have a challenging territory with 80 hospitals and infinite prospects all to myself - just like when I started 30 years ago. Bliss!</description>
		<content:encoded><![CDATA[<p>R&amp;D and slimmer pipelines may be an issue but the Pharma Industry&#8217;s slavish commitment to the hopelessly non-cost effective mirror territory model has much to answer for. No wonder Physicians have insufficient time for meaningful discussion with Representatives. From a shared territory with two main accounts (ugh) I changed companies and now have a challenging territory with 80 hospitals and infinite prospects all to myself - just like when I started 30 years ago. Bliss!</p>
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		<title>By: John</title>
		<link>http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27509</link>
		<dc:creator>John</dc:creator>
		<pubDate>Tue, 20 Nov 2007 14:11:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27509</guid>
		<description>I totally agree that the days of Pharma Reps are numbered.  That is why I am interviewing now to get out.  I have been in it for six years, but the log-jams in the offices and more and more physicians closing their doors to reps really makes this job difficult.  When I say "difficult", I mean that a person who values being a true consultant to the physicians does not have that opportunity because of the time constraints.  I have never been one to give a 30-second marketing message.  I always would like to talk about a patient type and an interesting case, to show how our product can make a difference, but the physicians just don't have the time.  And it is not their fault.

It is not the reps fault, either.  Because the majority of reps that I have met are intelligent and respectful of the physicians time.  But when there are five reps waiting to see a physician, because he only sees them on Weds and Thurs, the looks that I get from the patients does not make me feel good about my job.

Also, the Direct-to-Consumer Advertising has to stop.  It turns my stomach watching the News and every other commercial is for Lipitor or Zetia or some other drug.  I think the drug companies should only be allowed to advertise the "Disease State".  This way, the people who argue that patients need a way to learn about quality-of-life drugs will be satisfied.  But the patients will not know the name of the drug, only that there is a "new treatment for XXXXXX".  Here, it is the doctor that will make the call on the medication, not the patient.

This industry is a great industry, and the products have allowed people to live healthier and more active lives.  But the marketing tactics need to be looked at.</description>
		<content:encoded><![CDATA[<p>I totally agree that the days of Pharma Reps are numbered.  That is why I am interviewing now to get out.  I have been in it for six years, but the log-jams in the offices and more and more physicians closing their doors to reps really makes this job difficult.  When I say &#8220;difficult&#8221;, I mean that a person who values being a true consultant to the physicians does not have that opportunity because of the time constraints.  I have never been one to give a 30-second marketing message.  I always would like to talk about a patient type and an interesting case, to show how our product can make a difference, but the physicians just don&#8217;t have the time.  And it is not their fault.</p>
<p>It is not the reps fault, either.  Because the majority of reps that I have met are intelligent and respectful of the physicians time.  But when there are five reps waiting to see a physician, because he only sees them on Weds and Thurs, the looks that I get from the patients does not make me feel good about my job.</p>
<p>Also, the Direct-to-Consumer Advertising has to stop.  It turns my stomach watching the News and every other commercial is for Lipitor or Zetia or some other drug.  I think the drug companies should only be allowed to advertise the &#8220;Disease State&#8221;.  This way, the people who argue that patients need a way to learn about quality-of-life drugs will be satisfied.  But the patients will not know the name of the drug, only that there is a &#8220;new treatment for XXXXXX&#8221;.  Here, it is the doctor that will make the call on the medication, not the patient.</p>
<p>This industry is a great industry, and the products have allowed people to live healthier and more active lives.  But the marketing tactics need to be looked at.</p>
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		<title>By: Nathan</title>
		<link>http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27347</link>
		<dc:creator>Nathan</dc:creator>
		<pubDate>Mon, 19 Nov 2007 20:21:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27347</guid>
		<description>Good comments, Tom.  I like your view of DTC advertising.  I haven't heard that perspective before.

I've been in the industry less than a decade, so from my perspective things have always been very volatile.  Here's a few things that give me a modest amount of optimism for my career in this industry:
1) Growth opportunities abroad.  Tom, you are correct that the US has born the burden of R&#38;D.  But we've also, as researchers, reaped the benefits.  If pharmaceuticals really take off in India/China, the R&#38;D (for the short term) will likely be done largely here in the US.  This may offset some of the current troubles we are having.  While offshoring has gained a lot of press, the hard-core pharma research has bucked this trend (knock on wood) and stayed here in the US and Europe.
2) Major breakthroughs in a significant disease area: think HIV, HCV, alzheimerâ€™s, cancer.  If a single company makes a breakthrough in any ONE of these areas, they will likely have the cash to bankroll large amounts of R&#38;D for the next 10-15 years.
3)Systemic health care costs: it seems counterintuitive, but drugs are actually saving the economy large amounts of money due to shorter hospital stays, treatments that avoid surgery, and higher productivity due to less work time missed.  If and when this is recognized, I'm somewhat hopeful that politicians and the public will recognize the value of pharmaceuticals and continue to allow a political climate where pharma R&#38;D can prosper.

In spite of these three areas of "optimism", I have to agree that the mood of all of my colleagues in pharma R&#38;D is quite grim.  Technologies come and go.  Aeronautics &#38; space flight had their heyday a couple decades ago.  Pharma is coming down from the highs of 10 years ago.  It seems like the next generation of scientists have nanotechnology and the energy sector to look forward to.  There will always be a need for scientists, but exactly they are employed will constantly be changing.</description>
		<content:encoded><![CDATA[<p>Good comments, Tom.  I like your view of DTC advertising.  I haven&#8217;t heard that perspective before.</p>
<p>I&#8217;ve been in the industry less than a decade, so from my perspective things have always been very volatile.  Here&#8217;s a few things that give me a modest amount of optimism for my career in this industry:<br />
1) Growth opportunities abroad.  Tom, you are correct that the US has born the burden of R&amp;D.  But we&#8217;ve also, as researchers, reaped the benefits.  If pharmaceuticals really take off in India/China, the R&amp;D (for the short term) will likely be done largely here in the US.  This may offset some of the current troubles we are having.  While offshoring has gained a lot of press, the hard-core pharma research has bucked this trend (knock on wood) and stayed here in the US and Europe.<br />
2) Major breakthroughs in a significant disease area: think HIV, HCV, alzheimerâ€™s, cancer.  If a single company makes a breakthrough in any ONE of these areas, they will likely have the cash to bankroll large amounts of R&amp;D for the next 10-15 years.<br />
3)Systemic health care costs: it seems counterintuitive, but drugs are actually saving the economy large amounts of money due to shorter hospital stays, treatments that avoid surgery, and higher productivity due to less work time missed.  If and when this is recognized, I&#8217;m somewhat hopeful that politicians and the public will recognize the value of pharmaceuticals and continue to allow a political climate where pharma R&amp;D can prosper.</p>
<p>In spite of these three areas of &#8220;optimism&#8221;, I have to agree that the mood of all of my colleagues in pharma R&amp;D is quite grim.  Technologies come and go.  Aeronautics &amp; space flight had their heyday a couple decades ago.  Pharma is coming down from the highs of 10 years ago.  It seems like the next generation of scientists have nanotechnology and the energy sector to look forward to.  There will always be a need for scientists, but exactly they are employed will constantly be changing.</p>
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		<title>By: Tom</title>
		<link>http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27316</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Mon, 19 Nov 2007 19:31:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2007/11/pharma-careers-the-uncertain-future/#comment-27316</guid>
		<description>I'm now in my third decade with pharma, but I can see the writing on the wall.  No, Pfizer, Merck and others will not go away entirely, but they will contract significantly and the number of new therapies coming to market will continue its downhill pattern. Kids will continue to realize there's a better future in being a lawyer than a scientist, and China will gladly take the remains of our industry and reconfigure it for the less hostile Asian market.  What went wrong?  In my opinion, several things, but I'll address the two most important.  Foremost was a business model that relies on the U.S. to fund virtually all global R&#38;D.  When other countries started to impose national price controls years ago, industry took the path of least resistance and increasingly relied on the U.S. to bankroll basic research, clinical trials, and the cost of failed projects.  Second was direct-to-consumer advertising.  It started out as a means to reach patients with disorders they typically wouldn't seek medical treatment for.  That was fine, but then the practice branched out to drugs used for serious illnesses.  Patients began to see their medications as commodities, and expected them to be 100% efficacious and have no side effects. For industry, this was like putting it's head on a chopping block. The commodity mindset plays right into the hands of media, politicians, and activists, who sell copy, win votes, or earn donations with populist anti-pharma messages on complex medical topics. Don't get me wrong, some of the criticism is well-earned, but much of it is a hyperbolic cherry picking of facts that appeals to emotion over reason.  Well, I've had my say.  To all those readers who live to hate us, you will achieve the dream of a pharma-free America in your lifetimes.  Enjoy!</description>
		<content:encoded><![CDATA[<p>I&#8217;m now in my third decade with pharma, but I can see the writing on the wall.  No, Pfizer, Merck and others will not go away entirely, but they will contract significantly and the number of new therapies coming to market will continue its downhill pattern. Kids will continue to realize there&#8217;s a better future in being a lawyer than a scientist, and China will gladly take the remains of our industry and reconfigure it for the less hostile Asian market.  What went wrong?  In my opinion, several things, but I&#8217;ll address the two most important.  Foremost was a business model that relies on the U.S. to fund virtually all global R&amp;D.  When other countries started to impose national price controls years ago, industry took the path of least resistance and increasingly relied on the U.S. to bankroll basic research, clinical trials, and the cost of failed projects.  Second was direct-to-consumer advertising.  It started out as a means to reach patients with disorders they typically wouldn&#8217;t seek medical treatment for.  That was fine, but then the practice branched out to drugs used for serious illnesses.  Patients began to see their medications as commodities, and expected them to be 100% efficacious and have no side effects. For industry, this was like putting it&#8217;s head on a chopping block. The commodity mindset plays right into the hands of media, politicians, and activists, who sell copy, win votes, or earn donations with populist anti-pharma messages on complex medical topics. Don&#8217;t get me wrong, some of the criticism is well-earned, but much of it is a hyperbolic cherry picking of facts that appeals to emotion over reason.  Well, I&#8217;ve had my say.  To all those readers who live to hate us, you will achieve the dream of a pharma-free America in your lifetimes.  Enjoy!</p>
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