Comments on: DTC Ad Spending Fell In The Third Quarter http://www.pharmalot.com/2007/12/dtc-ad-spending-fell-in-the-third-quarter/ News, Comment and Conversation Mon, 22 Mar 2010 15:25:14 +0000 http://wordpress.org/?v=2.6.2 By: Ryan TrueHealth POV http://www.pharmalot.com/2007/12/dtc-ad-spending-fell-in-the-third-quarter/#comment-30253 Ryan TrueHealth POV Wed, 05 Dec 2007 21:35:47 +0000 http://www.pharmalot.com/2007/12/dtc-ad-spending-fell-in-the-third-quarter/#comment-30253 <strong>Printers, Razor Blades and Pharmaceuticals...</strong> In 2006, Hewlett-Packard had revenues of around $90 billion, give or take a few billion. Of that, around one-fourth came from their printing and imaging division. You know, laserprinters. There's a lesson in HP's strategy for pharmaceutical marketers... Printers, Razor Blades and Pharmaceuticals…

In 2006, Hewlett-Packard had revenues of around $90 billion, give or take a few billion. Of that, around one-fourth came from their printing and imaging division. You know, laserprinters. There’s a lesson in HP’s strategy for pharmaceutical marketers…

]]> By: Tom http://www.pharmalot.com/2007/12/dtc-ad-spending-fell-in-the-third-quarter/#comment-30248 Tom Wed, 05 Dec 2007 21:06:34 +0000 http://www.pharmalot.com/2007/12/dtc-ad-spending-fell-in-the-third-quarter/#comment-30248 Maybe this news bodes well for those of us in the industry who think the future of promoting safe, effective and, yes I'll say the four-letter-word, profitable products is in creating innovative ways to optimize their risk/benefit profiles. Pharma haters will be skeptical of this claim, but there are plenty of us out there working long hours to implement a new way of managing products in the marketplace. Like it or not, it's SOP that the handful of bad boys get all the coverage, and in select fields like pharma, energy and insurance you're accused, convicted and sentenced in the media in one seamless, fluid motion. Those who go to work every day caring about the people who use our products (often our own families) and trying to do the right thing will never be interviewed on 60 Minutes or hauled in front of Senator Grassely, but we do exist in numbers. Commenters, please think about that next time you give all of us the blanket label of "bastards" in these online postings. Maybe this news bodes well for those of us in the industry who think the future of promoting safe, effective and, yes I’ll say the four-letter-word, profitable products is in creating innovative ways to optimize their risk/benefit profiles. Pharma haters will be skeptical of this claim, but there are plenty of us out there working long hours to implement a new way of managing products in the marketplace. Like it or not, it’s SOP that the handful of bad boys get all the coverage, and in select fields like pharma, energy and insurance you’re accused, convicted and sentenced in the media in one seamless, fluid motion. Those who go to work every day caring about the people who use our products (often our own families) and trying to do the right thing will never be interviewed on 60 Minutes or hauled in front of Senator Grassely, but we do exist in numbers. Commenters, please think about that next time you give all of us the blanket label of “bastards” in these online postings.

]]> By: ol cranky http://www.pharmalot.com/2007/12/dtc-ad-spending-fell-in-the-third-quarter/#comment-30228 ol cranky Wed, 05 Dec 2007 18:36:53 +0000 http://www.pharmalot.com/2007/12/dtc-ad-spending-fell-in-the-third-quarter/#comment-30228 AZ supposedly made a decision to discontinue all DTC advertising 2-3Q07, this may account for a significant amount of the decrease. AZ supposedly made a decision to discontinue all DTC advertising 2-3Q07, this may account for a significant amount of the decrease.

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