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	<title>Comments on: Congress Probes Jarvik And Celebrity Endorsements</title>
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	<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/</link>
	<description>News, Comment and Conversation</description>
	<pubDate>Mon, 22 Mar 2010 12:36:14 +0000</pubDate>
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		<title>By: ZDNet Healthcare mobile edition</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-229585</link>
		<dc:creator>ZDNet Healthcare mobile edition</dc:creator>
		<pubDate>Thu, 27 Mar 2008 16:20:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-229585</guid>
		<description>[...] the run-up to Jarvik&#8217;s firing Congress took a look at this whole business of celebrity drug endorsements. But nothing really came of [...]</description>
		<content:encoded><![CDATA[<p>[...] the run-up to Jarvik&#8217;s firing Congress took a look at this whole business of celebrity drug endorsements. But nothing really came of [...]</p>
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		<title>By: Hot Garden Fountain Freak</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-164767</link>
		<dc:creator>Hot Garden Fountain Freak</dc:creator>
		<pubDate>Mon, 18 Feb 2008 04:06:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-164767</guid>
		<description>&lt;strong&gt;Hot Garden Fountain Freak...&lt;/strong&gt;

Hey, this is not completely true, if you do a search in Google you  will see why i say that....</description>
		<content:encoded><![CDATA[<p><strong>Hot Garden Fountain Freak&#8230;</strong></p>
<p>Hey, this is not completely true, if you do a search in Google you  will see why i say that&#8230;.</p>
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		<title>By: Jack</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-151234</link>
		<dc:creator>Jack</dc:creator>
		<pubDate>Mon, 11 Feb 2008 22:08:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-151234</guid>
		<description>Kind of blows my mind — a little incident such as this causes such controversy. Besides this kind of thing has been going on for a long time with hardly any big complaints.

Long ago Congress should have been going after all those who are selling cures and body improvements from worthless products. Billions of dollars are taken from gullible people each year.</description>
		<content:encoded><![CDATA[<p>Kind of blows my mind — a little incident such as this causes such controversy. Besides this kind of thing has been going on for a long time with hardly any big complaints.</p>
<p>Long ago Congress should have been going after all those who are selling cures and body improvements from worthless products. Billions of dollars are taken from gullible people each year.</p>
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		<title>By: Dr. Sal Giorgianni</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-146645</link>
		<dc:creator>Dr. Sal Giorgianni</dc:creator>
		<pubDate>Fri, 08 Feb 2008 19:24:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-146645</guid>
		<description>Oh con on now folks.  Advertising is advertising.  Why is it more distasteful or shocking for Jarvik, as a knowledgeable and eminently qualified scientist, to give his opinion than it is for a former US president to give his or a comedian to give hers; and by the way, yes, all three are paid to speak their minds; hey aren’t journalists also paid to speak their mind and be a bit controversial?  The American public is not stupid, health care practitioners are not stupid.  Pharmaceutical products are important products with a good deal of social value, and yes, very profitable products.  The constant pounding on the issue of pharmaceutical drug advertising is becoming more wearing than the ads themselves.  Let’s give consumers some credit for some smarts, pharmaceutical companies some credit for doing good and all agree to focus on some of the real bad products on the markets (for example firearms) and the worlds real villains.</description>
		<content:encoded><![CDATA[<p>Oh con on now folks.  Advertising is advertising.  Why is it more distasteful or shocking for Jarvik, as a knowledgeable and eminently qualified scientist, to give his opinion than it is for a former US president to give his or a comedian to give hers; and by the way, yes, all three are paid to speak their minds; hey aren’t journalists also paid to speak their mind and be a bit controversial?  The American public is not stupid, health care practitioners are not stupid.  Pharmaceutical products are important products with a good deal of social value, and yes, very profitable products.  The constant pounding on the issue of pharmaceutical drug advertising is becoming more wearing than the ads themselves.  Let’s give consumers some credit for some smarts, pharmaceutical companies some credit for doing good and all agree to focus on some of the real bad products on the markets (for example firearms) and the worlds real villains.</p>
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		<title>By: Leo</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-99917</link>
		<dc:creator>Leo</dc:creator>
		<pubDate>Wed, 16 Jan 2008 23:58:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-99917</guid>
		<description>As a retired advertising copywriter who spent close to 30 years serving clients in the pharmaceutical industry, I just want to say that what doctors who endorse products are called at the agencies "whores."  And there is a lot of it.  And there probably always will be.  I'm glad I'm out of it and I think Jarvik and all the others who endorse products should be prohibited from doing so.  Watch for this issue to come up on a forthcoming episode of Boston Legal, the one place where hypocrites get their due.</description>
		<content:encoded><![CDATA[<p>As a retired advertising copywriter who spent close to 30 years serving clients in the pharmaceutical industry, I just want to say that what doctors who endorse products are called at the agencies &#8220;whores.&#8221;  And there is a lot of it.  And there probably always will be.  I&#8217;m glad I&#8217;m out of it and I think Jarvik and all the others who endorse products should be prohibited from doing so.  Watch for this issue to come up on a forthcoming episode of Boston Legal, the one place where hypocrites get their due.</p>
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		<title>By: RT</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-94373</link>
		<dc:creator>RT</dc:creator>
		<pubDate>Sun, 13 Jan 2008 15:47:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-94373</guid>
		<description>Ok, first off, just because Dr. Jarvik is not licensed to practice, does not mean that he doesn't understand the dangers of high cholesterol,atherosclerosis and its effect on heart disease.It's fairly simple to understand and it's fairly simple to understand what a drug like lipitor does to for patients with these health problems.I am fresh out of med school and I'm currently taking my boards and was practicing overseas as of last year. This man has obviously made a significant contribution to medicine.He is just stating facts about Lipitor (something any athlete/actress/actor/rock star could have read off with virutally similar effect.)The ad never says he's some big cardiologist that prescribes the drug to every patient walking in the door;just that he is who he is and his contribution was the Jarvik heart.People should be less ignorant when they hear the word "Dr." He is not prescribing people through the ad. He merely stated true facts about the drug and tells you to discuss your health with your doctors.Every other drug ad says virtually the same information by some random voice. Advertisments are meant to  be remembered and I think Pfizer did a good job with their representation. But that's not to say that I don't remember the Crestor ads and what have you... They are all meant to have lasting effect. With the internet and other tools, everyone can easily run searches on these drugs and on the people endorsing the products. People research their own health problems every day along with the drugs they are prescribed and other drugs available for their respective conditions. Lipitor is a brand that families have known for YEARS!, just by name and for what it does. Now with so many new drugs, they created a unique tactic to make their drug stand out. Smart. There are way too many pressing medical problems in the world to be focused on who Pfizer used in a commercial. Trivial BS that is being blown out of proportion through ignorance. Everything stated in the Ad was a fact (merely being over interpreted). They wanted heart health to come off important and they succeeded.People need to take health seriously and get appropriate care. This ad probably succeeded with all those aspects. It's not a drug you find on the shelf...it will definitely come through a physician. And each Physician can give valuable info about which drug they are prescribing over other drugs. Cholesterol has many parts and diff. drugs are used to treat high total cholesterol,triglycerides,LDL lowering,HDL increasing,side effects,interactions with other meds,comorbid conditions,etc. I DON'T THINK THIS AD SHOWED ANY THREAT TO ANYONE. RIDICULOUS CONTROVERSY</description>
		<content:encoded><![CDATA[<p>Ok, first off, just because Dr. Jarvik is not licensed to practice, does not mean that he doesn&#8217;t understand the dangers of high cholesterol,atherosclerosis and its effect on heart disease.It&#8217;s fairly simple to understand and it&#8217;s fairly simple to understand what a drug like lipitor does to for patients with these health problems.I am fresh out of med school and I&#8217;m currently taking my boards and was practicing overseas as of last year. This man has obviously made a significant contribution to medicine.He is just stating facts about Lipitor (something any athlete/actress/actor/rock star could have read off with virutally similar effect.)The ad never says he&#8217;s some big cardiologist that prescribes the drug to every patient walking in the door;just that he is who he is and his contribution was the Jarvik heart.People should be less ignorant when they hear the word &#8220;Dr.&#8221; He is not prescribing people through the ad. He merely stated true facts about the drug and tells you to discuss your health with your doctors.Every other drug ad says virtually the same information by some random voice. Advertisments are meant to  be remembered and I think Pfizer did a good job with their representation. But that&#8217;s not to say that I don&#8217;t remember the Crestor ads and what have you&#8230; They are all meant to have lasting effect. With the internet and other tools, everyone can easily run searches on these drugs and on the people endorsing the products. People research their own health problems every day along with the drugs they are prescribed and other drugs available for their respective conditions. Lipitor is a brand that families have known for YEARS!, just by name and for what it does. Now with so many new drugs, they created a unique tactic to make their drug stand out. Smart. There are way too many pressing medical problems in the world to be focused on who Pfizer used in a commercial. Trivial BS that is being blown out of proportion through ignorance. Everything stated in the Ad was a fact (merely being over interpreted). They wanted heart health to come off important and they succeeded.People need to take health seriously and get appropriate care. This ad probably succeeded with all those aspects. It&#8217;s not a drug you find on the shelf&#8230;it will definitely come through a physician. And each Physician can give valuable info about which drug they are prescribing over other drugs. Cholesterol has many parts and diff. drugs are used to treat high total cholesterol,triglycerides,LDL lowering,HDL increasing,side effects,interactions with other meds,comorbid conditions,etc. I DON&#8217;T THINK THIS AD SHOWED ANY THREAT TO ANYONE. RIDICULOUS CONTROVERSY</p>
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		<title>By: Prescription Project &#187; Blog Archive &#187; RxP Weekly Reader</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-91906</link>
		<dc:creator>Prescription Project &#187; Blog Archive &#187; RxP Weekly Reader</dc:creator>
		<pubDate>Fri, 11 Jan 2008 20:22:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-91906</guid>
		<description>[...] The House Energy and Commerce Committee is asking Pfizer wherefore Jarvik? Robert Jarvik, that Lipitor huckster who has given Americans new reason to channel surf during commercial breaks, is the subject of some questions from Committee chairÂ Rep. John Dingell, who wonders if celebrity endorsements from physician posers are such a good idea.Â  On one hand, no one, not even PostScript, doubts this dude is sketchy. Had to go to Bologna to get into med school? Never treated a patient? Those pupil-free peepers? On the other hand, this committee has a full plateâ€”energy, say, or commerce, and one wonders if this isnâ€™t a case of mountain-molehill-horse-out-of-the-barn-too-little-too-lateÂ for Congress, which loosened restriction on DTC in 1997, freeing up pharma to invade the tube with not just Jarvik and friends, but those unstoppable Flomax guys.Â Â Â  [...]</description>
		<content:encoded><![CDATA[<p>[...] The House Energy and Commerce Committee is asking Pfizer wherefore Jarvik? Robert Jarvik, that Lipitor huckster who has given Americans new reason to channel surf during commercial breaks, is the subject of some questions from Committee chairÂ Rep. John Dingell, who wonders if celebrity endorsements from physician posers are such a good idea.Â  On one hand, no one, not even PostScript, doubts this dude is sketchy. Had to go to Bologna to get into med school? Never treated a patient? Those pupil-free peepers? On the other hand, this committee has a full plateâ€”energy, say, or commerce, and one wonders if this isnâ€™t a case of mountain-molehill-horse-out-of-the-barn-too-little-too-lateÂ for Congress, which loosened restriction on DTC in 1997, freeing up pharma to invade the tube with not just Jarvik and friends, but those unstoppable Flomax guys.Â Â Â  [...]</p>
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		<title>By: Brian</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-88988</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Wed, 09 Jan 2008 19:10:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-88988</guid>
		<description>The unintended consequences of your actions had a detrimental effect on the very folks you were trying to help.  Finding the right answer is toughâ€¦ as you found out.</description>
		<content:encoded><![CDATA[<p>The unintended consequences of your actions had a detrimental effect on the very folks you were trying to help.  Finding the right answer is toughâ€¦ as you found out.</p>
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		<title>By: Lisa Van S</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-88963</link>
		<dc:creator>Lisa Van S</dc:creator>
		<pubDate>Wed, 09 Jan 2008 18:43:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-88963</guid>
		<description>Brian,

"Adding the Black Box Warning led to increased teenage suicides because of a lack of treatment"

In your dreams,..</description>
		<content:encoded><![CDATA[<p>Brian,</p>
<p>&#8220;Adding the Black Box Warning led to increased teenage suicides because of a lack of treatment&#8221;</p>
<p>In your dreams,..</p>
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		<title>By: Brian</title>
		<link>http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-88861</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Wed, 09 Jan 2008 17:47:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/congress-probes-jarvik-and-celebrity-endorsements/#comment-88861</guid>
		<description>Adding the black box to antidepressants led to increased teenage suicides because of a lack of treatment.  No denying that..

Bill Clinton stopped taking his lipitor and stuck us with a bill for a quaduple by-pass. Letâ€™s investigate that.   

Biggest percentage health care cost is doctors and hospitals.  Prescription drugs are only 10 %.  Keep your employees out of hosptials and you will save money</description>
		<content:encoded><![CDATA[<p>Adding the black box to antidepressants led to increased teenage suicides because of a lack of treatment.  No denying that..</p>
<p>Bill Clinton stopped taking his lipitor and stuck us with a bill for a quaduple by-pass. Letâ€™s investigate that.   </p>
<p>Biggest percentage health care cost is doctors and hospitals.  Prescription drugs are only 10 %.  Keep your employees out of hosptials and you will save money</p>
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