The FDA has approved a new formulation of the impotence pill that is likely to be quite popular, since the latest version allows men to “attempt sexual activity at anytime between doses,” as Lilly says in its statement. The new 2.5 or 5mg dose is a boon for guys who hope to have more sex, about twice a week, in fact, the drugmaker calculates.

Until now, Cialis has been taken as needed - the 5, 10 and 20 mg dosages provide effectiveness for up to 36 hours. This may be good news for Lilly shareholders, men or women, because the new pill won’t come cheap. A month’s supply of the existing 5 mg dose costs about $350 or so. Insurers, however, may not be happy. And don’t forget that little problem about a hearing loss.

But about women who will be concerned that once-a-day Cialis will create a monster? Not to worry. For her, there’s always Shealis.* Please click on the picture to, ahem, enlarge.

*Ad is courtesy of The Placebo Journal