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	<title>Comments on: Overstated Claims Hurt: Cymbalta Ad Is Skewered</title>
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	<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/</link>
	<description>News, Comment and Conversation</description>
	<pubDate>Fri, 10 Feb 2012 20:45:24 +0000</pubDate>
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		<title>By: Tiffany</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-232017</link>
		<dc:creator>Tiffany</dc:creator>
		<pubDate>Fri, 28 Mar 2008 16:37:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-232017</guid>
		<description>Cymbalta is an evil killer designed by sub humans calling themselves doctors but secretly inslaved to satin.   This life is not easy, but for Heavens sake, If you or a loved one feels sad or depressed....  the only cure is to change your thoughs and you will change how you feel.   Sure it requires dicipline but it is the only alternitave to death or sucide.   IF I WOULD HAVE NOT REBELLED AGAINST PROFESSIONAL PHYSICIANS AND THE PILLS THEY WERE PUSHING OFF ON ME  I WOULD BE DEAD!    I DONT CARE WHO YOU ARE OR HOW BAD IT GETS, DOCTORS ARE NOT IN A POSITION TO CRITIQUE A DRUG BECAUSE THEY DID NOT MAKE IT AND THEY HAVE NOT TAKEN IT, THEY ONLY TELL YOU "IT IS GOOD AND IT WILL WORK" BECAUSE THEY WANT YOUR MONEY AND THEY WANT YOUR DEPENDANCE ON DRUGS SO THEY CAN ENSLAVE YOU TOO. YOUR SO CALLED PROBLEM BECOMES MORE COMPLICATED AND YOU END UP DEAD. AND THEY CASH IN AND TAKE ON THIR NEXT VULNURABLE VICTUM.     

MY BEST FRIEND DIED A COUPLE MONTHS AGO AND SHE IS DEAD BECAUSE OF THIS DRUG, AND ALL SHE REALLY HAD WAS A BROKEN HEART, THAT SHE WOULD HAVE SURVIVED.   DO NOT BECAOME A VICTUM OF THIS KILLER, IF YOU DONT FEEL GOOD FIND GoD hE IS THE ONLY HEALER OF ALL THINGS.  hE IS THE ONLY WAY!

FOR GODS SAKE PARENTS AND GUARDIANS DO NOT BE FOOLLED , DO NOT ALLOW YOUR CHILDREN YOUR INNOCENT CHILDREN TO INJEST THIS POISION THAT WE HAVE BEEN SCRIPTED TO BELIEVE WILL HELP THEM.   98 % OF DOCTORS ARE QUACKS AND THEY ARE BRAINWASHED BY SOCIETY AND THE MEDIA, YOU CANNOT TRUST THEM , YOU HAVE TO TAKE RESPONSIBILITY AND PROTECT YOUR LOVED ONES AT ALL AGES.</description>
		<content:encoded><![CDATA[<p>Cymbalta is an evil killer designed by sub humans calling themselves doctors but secretly inslaved to satin.   This life is not easy, but for Heavens sake, If you or a loved one feels sad or depressed&#8230;.  the only cure is to change your thoughs and you will change how you feel.   Sure it requires dicipline but it is the only alternitave to death or sucide.   IF I WOULD HAVE NOT REBELLED AGAINST PROFESSIONAL PHYSICIANS AND THE PILLS THEY WERE PUSHING OFF ON ME  I WOULD BE DEAD!    I DONT CARE WHO YOU ARE OR HOW BAD IT GETS, DOCTORS ARE NOT IN A POSITION TO CRITIQUE A DRUG BECAUSE THEY DID NOT MAKE IT AND THEY HAVE NOT TAKEN IT, THEY ONLY TELL YOU &#8220;IT IS GOOD AND IT WILL WORK&#8221; BECAUSE THEY WANT YOUR MONEY AND THEY WANT YOUR DEPENDANCE ON DRUGS SO THEY CAN ENSLAVE YOU TOO. YOUR SO CALLED PROBLEM BECOMES MORE COMPLICATED AND YOU END UP DEAD. AND THEY CASH IN AND TAKE ON THIR NEXT VULNURABLE VICTUM.     </p>
<p>MY BEST FRIEND DIED A COUPLE MONTHS AGO AND SHE IS DEAD BECAUSE OF THIS DRUG, AND ALL SHE REALLY HAD WAS A BROKEN HEART, THAT SHE WOULD HAVE SURVIVED.   DO NOT BECAOME A VICTUM OF THIS KILLER, IF YOU DONT FEEL GOOD FIND GoD hE IS THE ONLY HEALER OF ALL THINGS.  hE IS THE ONLY WAY!</p>
<p>FOR GODS SAKE PARENTS AND GUARDIANS DO NOT BE FOOLLED , DO NOT ALLOW YOUR CHILDREN YOUR INNOCENT CHILDREN TO INJEST THIS POISION THAT WE HAVE BEEN SCRIPTED TO BELIEVE WILL HELP THEM.   98 % OF DOCTORS ARE QUACKS AND THEY ARE BRAINWASHED BY SOCIETY AND THE MEDIA, YOU CANNOT TRUST THEM , YOU HAVE TO TAKE RESPONSIBILITY AND PROTECT YOUR LOVED ONES AT ALL AGES.</p>
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		<title>By: Connie</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-231107</link>
		<dc:creator>Connie</dc:creator>
		<pubDate>Fri, 28 Mar 2008 04:55:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-231107</guid>
		<description>Ya know - I agree with Sid and am very skeptical of the Pharms and I really don't like the fact that they can advertise on tv. But, I've had Fibromyalgia for about 20 years now and Cymbalta is the first of a multitude of antidepressants that the doctors prescribed that did anything for me.  I normally toss and turn at least 30 times a night with pain and that just about went away with Cymbalta.  I slept through the night better than I have for years.
What I don’t like about it is that it really diminishes emotion, and since my problem is not depression I really don’t care to feel like a zombie – I like a good cry at sad movies!!
Weird – they are just airing the ad right now while I’m writing this.</description>
		<content:encoded><![CDATA[<p>Ya know - I agree with Sid and am very skeptical of the Pharms and I really don&#8217;t like the fact that they can advertise on tv. But, I&#8217;ve had Fibromyalgia for about 20 years now and Cymbalta is the first of a multitude of antidepressants that the doctors prescribed that did anything for me.  I normally toss and turn at least 30 times a night with pain and that just about went away with Cymbalta.  I slept through the night better than I have for years.<br />
What I don’t like about it is that it really diminishes emotion, and since my problem is not depression I really don’t care to feel like a zombie – I like a good cry at sad movies!!<br />
Weird – they are just airing the ad right now while I’m writing this.</p>
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		<title>By: Donna</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-79051</link>
		<dc:creator>Donna</dc:creator>
		<pubDate>Fri, 04 Jan 2008 14:54:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-79051</guid>
		<description>Sid,
 
   I'm Bedazzled by your humor, Love it..:)</description>
		<content:encoded><![CDATA[<p>Sid,</p>
<p>   I&#8217;m Bedazzled by your humor, Love it..:)</p>
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		<title>By: sid</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-79028</link>
		<dc:creator>sid</dc:creator>
		<pubDate>Fri, 04 Jan 2008 14:40:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-79028</guid>
		<description>WHAT!!!  Something on TV not quite what the ad says -- get out!  I am sitting in my house, just ate a great meal of melted cheese sandwich maker sandwich, and a silver bullet shake.  I washed it down with 8 ounces of avacado-kiwi-lemon juice.

Over the last week, I have met six new women interested in me!  I saw something about $3/minute, but that can't be right, they girls were hot and wanted me!  Yesterday I lost 68 pounds, while sitting on the couch.   Today my project is to "Bedazzle" all of my clothes for my date this weekend.

And I started a miracle drug that will cure all of my problems with 1 easy dose/day.

For real, you think people who see TV commercials believe everything they see?  Luckily it looks like some drugs don't work on this population anyway - http://www.pharmalot.com/2008/01/jj-schizo-drugs-dont-treat-aggression-study/</description>
		<content:encoded><![CDATA[<p>WHAT!!!  Something on TV not quite what the ad says &#8212; get out!  I am sitting in my house, just ate a great meal of melted cheese sandwich maker sandwich, and a silver bullet shake.  I washed it down with 8 ounces of avacado-kiwi-lemon juice.</p>
<p>Over the last week, I have met six new women interested in me!  I saw something about $3/minute, but that can&#8217;t be right, they girls were hot and wanted me!  Yesterday I lost 68 pounds, while sitting on the couch.   Today my project is to &#8220;Bedazzle&#8221; all of my clothes for my date this weekend.</p>
<p>And I started a miracle drug that will cure all of my problems with 1 easy dose/day.</p>
<p>For real, you think people who see TV commercials believe everything they see?  Luckily it looks like some drugs don&#8217;t work on this population anyway - <a href="http://www.pharmalot.com/2008/01/jj-schizo-drugs-dont-treat-aggression-study/" rel="nofollow">http://www.pharmalot.com/2008/01/jj-schizo-drugs-dont-treat-aggression-study/</a></p>
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		<title>By: Justice in Michigan</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77692</link>
		<dc:creator>Justice in Michigan</dc:creator>
		<pubDate>Thu, 03 Jan 2008 20:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77692</guid>
		<description>Re: the FDA's role, I guess my view is somewhere between James' and Laurie's.  I agree major reform (and a willingness of regulators to act) are needed.  It is also the case that, as I've said elsewhere here, without self-regulation by companies, we would need a Stalinist-sized FDA to cover the waterfront, and it wouldn't - it would just become more corrupt than anything we've seen.

Even with the newest reporting requirements, it remains - and will inevitably remain - easy for companies to "comply" in letter but continue to play cat &#38; mouse in a hundred ways.  Patients/consumers have even less access than FDA to data which remains concealed, camoflaged, delayed, or denied in all the ways that can happen.

That is why - notwithstanding all its own warts - I think civil liability remains a critical piece of the puzzle (not the answer; just better than FDA exclusively (preemption)).

Preemption would cover any false advertising liability, btw, since they are part of the "labeling" in FDA regulations.</description>
		<content:encoded><![CDATA[<p>Re: the FDA&#8217;s role, I guess my view is somewhere between James&#8217; and Laurie&#8217;s.  I agree major reform (and a willingness of regulators to act) are needed.  It is also the case that, as I&#8217;ve said elsewhere here, without self-regulation by companies, we would need a Stalinist-sized FDA to cover the waterfront, and it wouldn&#8217;t - it would just become more corrupt than anything we&#8217;ve seen.</p>
<p>Even with the newest reporting requirements, it remains - and will inevitably remain - easy for companies to &#8220;comply&#8221; in letter but continue to play cat &amp; mouse in a hundred ways.  Patients/consumers have even less access than FDA to data which remains concealed, camoflaged, delayed, or denied in all the ways that can happen.</p>
<p>That is why - notwithstanding all its own warts - I think civil liability remains a critical piece of the puzzle (not the answer; just better than FDA exclusively (preemption)).</p>
<p>Preemption would cover any false advertising liability, btw, since they are part of the &#8220;labeling&#8221; in FDA regulations.</p>
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		<title>By: henry</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77649</link>
		<dc:creator>henry</dc:creator>
		<pubDate>Thu, 03 Jan 2008 19:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77649</guid>
		<description>The FDA do not need additional funding to watch TV.
yet another example of drug companies misleading the public while the FDA sit and watch, literally.</description>
		<content:encoded><![CDATA[<p>The FDA do not need additional funding to watch TV.<br />
yet another example of drug companies misleading the public while the FDA sit and watch, literally.</p>
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		<title>By: Dan</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77640</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Thu, 03 Jan 2008 19:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77640</guid>
		<description>What stuck out in this post with me is the spokesperson stating that the claim is, "supported from OUR data".  A bit of a conflict there?

Furthermore, promotional claims through various sources do not get analyzed and approved by anyone outside the drugmaker until an issue is raised.  It is at that time that such embellishments are removed from being viewed by others.

Yes, I believe there is real physical pain associated with depression, as well as other types of pain.  So I'm quite vexed with deceptions such as this.</description>
		<content:encoded><![CDATA[<p>What stuck out in this post with me is the spokesperson stating that the claim is, &#8220;supported from OUR data&#8221;.  A bit of a conflict there?</p>
<p>Furthermore, promotional claims through various sources do not get analyzed and approved by anyone outside the drugmaker until an issue is raised.  It is at that time that such embellishments are removed from being viewed by others.</p>
<p>Yes, I believe there is real physical pain associated with depression, as well as other types of pain.  So I&#8217;m quite vexed with deceptions such as this.</p>
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		<title>By: Laurie</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77558</link>
		<dc:creator>Laurie</dc:creator>
		<pubDate>Thu, 03 Jan 2008 18:25:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77558</guid>
		<description>"How hard is it to read information from all sources, talk to your doctor, synthesize all these data, and then take responsibility for what we put in our bodies?"

For some of us, not hard at all. For the eighty year old without a computer...impossible. 

Bottom line is that if we can't trust the FDA, then why are they there? Most assume that FDA approval means safe drug and take that drug with that reassuring stamp of approval. Sadly, we have learned that this isn't the case. Major reform is needed.</description>
		<content:encoded><![CDATA[<p>&#8220;How hard is it to read information from all sources, talk to your doctor, synthesize all these data, and then take responsibility for what we put in our bodies?&#8221;</p>
<p>For some of us, not hard at all. For the eighty year old without a computer&#8230;impossible. </p>
<p>Bottom line is that if we can&#8217;t trust the FDA, then why are they there? Most assume that FDA approval means safe drug and take that drug with that reassuring stamp of approval. Sadly, we have learned that this isn&#8217;t the case. Major reform is needed.</p>
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		<title>By: James</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77503</link>
		<dc:creator>James</dc:creator>
		<pubDate>Thu, 03 Jan 2008 17:18:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77503</guid>
		<description>Since Cymbalta is not indicated for pain during depression, and since these ads have been running for years, why hasn't DDMAC issued a sternly worded letter lecturing them?

What?  You mean the FDA is unable to protect us at every turn?  I'm shocked, shocked to learn that there's gambling going on at Rick's Cafe!

So then, if the FDA is asleep at the switch on this one, why do we assume that they should be the all-knowing, all powerful arbiters of all drug indications (off-label) and safety risks (preemption)?  Why do we believe that if we simply force disclosure (conflicts of interest), give them more power (off-label again and many other discussions) or throw more money at them (myriad funding bills) that will fix everything? 

When will the LVS's of the world realize that we will *never* be able to trust that the gov't can take care of us, and start researching what we put in our bodies?  How hard is it to read information from all sources, talk to your doctor, synthesize all these data, and then take responsibility for what we put in our bodies?

Getting off the soapbox now.  Happy New Year!</description>
		<content:encoded><![CDATA[<p>Since Cymbalta is not indicated for pain during depression, and since these ads have been running for years, why hasn&#8217;t DDMAC issued a sternly worded letter lecturing them?</p>
<p>What?  You mean the FDA is unable to protect us at every turn?  I&#8217;m shocked, shocked to learn that there&#8217;s gambling going on at Rick&#8217;s Cafe!</p>
<p>So then, if the FDA is asleep at the switch on this one, why do we assume that they should be the all-knowing, all powerful arbiters of all drug indications (off-label) and safety risks (preemption)?  Why do we believe that if we simply force disclosure (conflicts of interest), give them more power (off-label again and many other discussions) or throw more money at them (myriad funding bills) that will fix everything? </p>
<p>When will the LVS&#8217;s of the world realize that we will *never* be able to trust that the gov&#8217;t can take care of us, and start researching what we put in our bodies?  How hard is it to read information from all sources, talk to your doctor, synthesize all these data, and then take responsibility for what we put in our bodies?</p>
<p>Getting off the soapbox now.  Happy New Year!</p>
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		<title>By: Lisa Van S</title>
		<link>http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77431</link>
		<dc:creator>Lisa Van S</dc:creator>
		<pubDate>Thu, 03 Jan 2008 15:33:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/01/overstated-claims-hurt-cymbalta-ad-is-skewered/#comment-77431</guid>
		<description>New Slogan: Depression may hurt,.. But Cymbalta Kills.</description>
		<content:encoded><![CDATA[<p>New Slogan: Depression may hurt,.. But Cymbalta Kills.</p>
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