Want A Blockbuster? Specialty Care Is Where It’s At

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blockbusterpills.jpgDrugmakers counting a new hot seller for a primary care market ought to think again. New chemical entities aren’t contributing very much these days - the average launch curves for the top 10 new chemical entities shows that 2007 had the weakest result since 2003.

“Fewer of these NCEs are top-performing, contributing much less to growth,” said Diana Conmy, IMS Health’s corporate director of market insights, who spokes at conference covered by The In Vivo blog. As the blog notes, last year was the first time that pharma experienced a decline in the number of primary care blockbusters - 29 in 2007 vs. 33 in 2006 - IMS data show. However, there was an increase in specialty care blockbusters - 30 in 2007 vs. 25 in 2006.

Small wonder that the primary care market fell during the last seven months of 2007, contributing a negative 18 percent to overall market growth for the year, the blog writes, while specialty care contributed a positive 118 percent. The growth rates per therapeutic area tell the same story: specialty care grew 10.5 percent, while branded meds grew 2.9 percent - which is slower than the 3.8 percent growth for the overall market.

To underscore her point, In Vivo notes that Conmy believes three of four potential blockbusters to launch this year are specialty meds: UCB’s Cimzia for Crohn’s disease, Bristol-Myers Squibb’s ipilimumab for melanoma and Wyeth’s Pristiq for depression, assuming it ever gets FDA approval. The fourth potential blockbuster on Conmy’s list, the blog writes, is MedImmune’s Numax for respiratory virus.

Hat tip to The In Vivo blog

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  1. It’s an interesting article although I would be interested to know the definition of ‘Primary Care’ and ‘Specialty Care’, as the greater number of blockbusters is in the latter. Is it that the drugs are prescribed initially by specialists then continued by primary care docs, or are they referring to drugs that can be prescribed only by specialists. And can a drug start in one and shift to the other? Specialty Pharma has been the buzz for a long time now and it’s been effective to claim that space. But if the products listed belong in the other category, it’s much ado about nothing.

    Not a major talking point, but I’m interested.

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