<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>
<channel>
	<title>Comments on: Schering-Plough Wines &#038; Dines Zetia Docs</title>
	<atom:link href="http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/feed" rel="self" type="application/rss+xml" />
	<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/</link>
	<description>News, Comment and Conversation</description>
	<pubDate>Sat, 20 Mar 2010 13:53:22 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
		<item>
		<title>By: BNET Intercom mobile edition</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-239885</link>
		<dc:creator>BNET Intercom mobile edition</dc:creator>
		<pubDate>Tue, 01 Apr 2008 16:12:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-239885</guid>
		<description>[...] Congressional investigators are also looking into contributions from the two companies to the cardiology association, which initially asked its members to withhold judgment after the companies released preliminary data from Enhance in January, as well as other efforts to drum up doctor excitement for the drugs. Schering&#8217;s &#8220;49 Plan,&#8221; for instance, aimed to spend $3.5 million over seven weeks &#8212; 49 days, get it? &#8212; schmoozing physicians over lunch and dinner in order to talk up Zetia. [...]</description>
		<content:encoded><![CDATA[<p>[...] Congressional investigators are also looking into contributions from the two companies to the cardiology association, which initially asked its members to withhold judgment after the companies released preliminary data from Enhance in January, as well as other efforts to drum up doctor excitement for the drugs. Schering&#8217;s &#8220;49 Plan,&#8221; for instance, aimed to spend $3.5 million over seven weeks &#8212; 49 days, get it? &#8212; schmoozing physicians over lunch and dinner in order to talk up Zetia. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Vytorin Languishes as Cardiology Meeting Looms &#124; Article Blog</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-217588</link>
		<dc:creator>Vytorin Languishes as Cardiology Meeting Looms &#124; Article Blog</dc:creator>
		<pubDate>Thu, 20 Mar 2008 09:14:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-217588</guid>
		<description>[...] for Schering-Plough come despite a sales blitz code-named &#8220;49.&#8221; According to the blog Pharmalot, Schering-Plough reps are spending 49 days (seven weeks) intensively schmoozing doctors &#8212; [...]</description>
		<content:encoded><![CDATA[<p>[...] for Schering-Plough come despite a sales blitz code-named &ldquo;49.&rdquo; According to the blog Pharmalot, Schering-Plough reps are spending 49 days (seven weeks) intensively schmoozing doctors &mdash; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Health Blog : Vytorin Languishes as Cardiology Meeting Looms</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-217001</link>
		<dc:creator>Health Blog : Vytorin Languishes as Cardiology Meeting Looms</dc:creator>
		<pubDate>Wed, 19 Mar 2008 21:49:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-217001</guid>
		<description>[...] for Schering-Plough come despite a sales blitz code-named &#8220;49.&#8221; According to the blogPharmalot, Schering-Plough reps are spending 49 days (seven weeks) intensively schmoozing doctors &#8212; [...]</description>
		<content:encoded><![CDATA[<p>[...] for Schering-Plough come despite a sales blitz code-named &#8220;49.&#8221; According to the blogPharmalot, Schering-Plough reps are spending 49 days (seven weeks) intensively schmoozing doctors &#8212; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ed Silverman</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-216755</link>
		<dc:creator>Ed Silverman</dc:creator>
		<pubDate>Wed, 19 Mar 2008 18:01:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-216755</guid>
		<description>Hi Disgusted,

I'm not sure what you mean by 'formal.' There is a response from the Schering-Plough spokesman, which is to say the company had an 'official' reply to my question(s). No press release was issued, however, if that's what you mean.

Hope that helps,
ed</description>
		<content:encoded><![CDATA[<p>Hi Disgusted,</p>
<p>I&#8217;m not sure what you mean by &#8216;formal.&#8217; There is a response from the Schering-Plough spokesman, which is to say the company had an &#8216;official&#8217; reply to my question(s). No press release was issued, however, if that&#8217;s what you mean.</p>
<p>Hope that helps,<br />
ed</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Disgusted</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-216747</link>
		<dc:creator>Disgusted</dc:creator>
		<pubDate>Wed, 19 Mar 2008 17:41:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-216747</guid>
		<description>What is very interesting is that there appears to have been no formal response from Schering-Plough, although it seems like Piper either comes from Schering-Plough or another company that may be potentially engaged in similar activities.  Given the recent proposed limit of $25 on gifts to docs, I think that many of the marketing and sales plans of Big Pharma companies may be impacted.</description>
		<content:encoded><![CDATA[<p>What is very interesting is that there appears to have been no formal response from Schering-Plough, although it seems like Piper either comes from Schering-Plough or another company that may be potentially engaged in similar activities.  Given the recent proposed limit of $25 on gifts to docs, I think that many of the marketing and sales plans of Big Pharma companies may be impacted.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ed Silverman</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-214556</link>
		<dc:creator>Ed Silverman</dc:creator>
		<pubDate>Tue, 18 Mar 2008 07:06:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-214556</guid>
		<description>Dear Piper,

I thought I was clear in my last comment. In any event, again, I described the plan, as I understood it, including the name of the plan, to the SGP spokesman. He confirmed the plan and gave me the statement you have seen. I assure you that I would not have posted the item, as it appeared, if there was no confirmation. I could have just posted a thread from CafePharma for the sake of it, but that wouldn't necessarily have proven anything, which is the point I believe you're trying to make.

As to your question about what could have motivated someone to post what they did on CafePharma, I can only think to say that it's human nature to gossip. And gossip they do. You make a good point, but beyond that, I'm afraid I can't help you. 

I hope this helps,
ed</description>
		<content:encoded><![CDATA[<p>Dear Piper,</p>
<p>I thought I was clear in my last comment. In any event, again, I described the plan, as I understood it, including the name of the plan, to the SGP spokesman. He confirmed the plan and gave me the statement you have seen. I assure you that I would not have posted the item, as it appeared, if there was no confirmation. I could have just posted a thread from CafePharma for the sake of it, but that wouldn&#8217;t necessarily have proven anything, which is the point I believe you&#8217;re trying to make.</p>
<p>As to your question about what could have motivated someone to post what they did on CafePharma, I can only think to say that it&#8217;s human nature to gossip. And gossip they do. You make a good point, but beyond that, I&#8217;m afraid I can&#8217;t help you. </p>
<p>I hope this helps,<br />
ed</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Piper</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-214185</link>
		<dc:creator>Piper</dc:creator>
		<pubDate>Mon, 17 Mar 2008 23:31:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-214185</guid>
		<description>Forgive me if I have misinterpreted things, but it was my understanding that the SP spokesperson only confirmed the existence of multiple initiatives to correct the misinterpretation of ENHANCE/Vytorin in the industry, whereas an un-named source contacted you on the '49 Plan'. Even if SP was to confirm the existence of a 49 plan - that would only tell me that the plan was to be executed in the last 49 days of the quarter, not that they are actually wining and dining doctors - which is unrealistic in itself, given the time constraints on physicians today. Reps are lucky to get in and refill the sample closet, let alone pass on some information to the doctors. In reality, the only people sales reps get reliable face time with is the admin staff. I agree, there is a lot of insight to be gained from reading the commentaries of bloggers. But my skepticism stems from the fact that EVERYBODY knows cafepharma is being watched now. Why would someone, who's compensation is tied to the price of the SP stock, who's livelihood depends on the financial health of the company, go and post such blatantly incriminating things about the company? He wouldn't. Those reps may be bitter, but they also know Congress is onto to site. Talking trash now does more than hurt the company's rep, it impairs their financial security (b/c you don't need sales reps for a product that won't sell...).</description>
		<content:encoded><![CDATA[<p>Forgive me if I have misinterpreted things, but it was my understanding that the SP spokesperson only confirmed the existence of multiple initiatives to correct the misinterpretation of ENHANCE/Vytorin in the industry, whereas an un-named source contacted you on the &#8216;49 Plan&#8217;. Even if SP was to confirm the existence of a 49 plan - that would only tell me that the plan was to be executed in the last 49 days of the quarter, not that they are actually wining and dining doctors - which is unrealistic in itself, given the time constraints on physicians today. Reps are lucky to get in and refill the sample closet, let alone pass on some information to the doctors. In reality, the only people sales reps get reliable face time with is the admin staff. I agree, there is a lot of insight to be gained from reading the commentaries of bloggers. But my skepticism stems from the fact that EVERYBODY knows cafepharma is being watched now. Why would someone, who&#8217;s compensation is tied to the price of the SP stock, who&#8217;s livelihood depends on the financial health of the company, go and post such blatantly incriminating things about the company? He wouldn&#8217;t. Those reps may be bitter, but they also know Congress is onto to site. Talking trash now does more than hurt the company&#8217;s rep, it impairs their financial security (b/c you don&#8217;t need sales reps for a product that won&#8217;t sell&#8230;).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ed Silverman</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-207640</link>
		<dc:creator>Ed Silverman</dc:creator>
		<pubDate>Thu, 13 Mar 2008 20:51:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-207640</guid>
		<description>Hi Piper,

I understand your point. I will say that I spoke with Schering-Plough, which acknowleged the effort is under way. And I included the remarks from the Schering-Plough spokesman in my first post about this topic, which can be seen here. I assume you noticed that.  

While it's true that anyone can post on CafePharma, I don't know that should suggest something is automatically true or false. I've been looking at that site for however long and learned, like many people I know, that it contains all manner of uninformed ramblings and worse. I've also learned a few things about the job of the sales rep and, sometimes, doings at this or that company that turned out to be accurate. So the issue isn't all or nothing.

You're free to disagree, but I prefer to keep an open mind, rather than shut the door on anything that may, however infrequently, offer helpful information, of any sort.

Cheers
ed</description>
		<content:encoded><![CDATA[<p>Hi Piper,</p>
<p>I understand your point. I will say that I spoke with Schering-Plough, which acknowleged the effort is under way. And I included the remarks from the Schering-Plough spokesman in my first post about this topic, which can be seen here. I assume you noticed that.  </p>
<p>While it&#8217;s true that anyone can post on CafePharma, I don&#8217;t know that should suggest something is automatically true or false. I&#8217;ve been looking at that site for however long and learned, like many people I know, that it contains all manner of uninformed ramblings and worse. I&#8217;ve also learned a few things about the job of the sales rep and, sometimes, doings at this or that company that turned out to be accurate. So the issue isn&#8217;t all or nothing.</p>
<p>You&#8217;re free to disagree, but I prefer to keep an open mind, rather than shut the door on anything that may, however infrequently, offer helpful information, of any sort.</p>
<p>Cheers<br />
ed</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Piper</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-207604</link>
		<dc:creator>Piper</dc:creator>
		<pubDate>Thu, 13 Mar 2008 20:28:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-207604</guid>
		<description>How sad it is that people still believe everything they read. The "rumored" 49 plan is the latest topic of discussion on the closely watched cafepharma blog. Anyone can post on that blog, including you. I could go on their right now, claim to be an SP rep and say I've known  the ENHANCE data since May of 2006. Neither would be true, but I sure would get my kicks watching everyone (including the lawmakers) fall for it. It's the internet people - where 60 year old men pretend to be 13 year old girls....</description>
		<content:encoded><![CDATA[<p>How sad it is that people still believe everything they read. The &#8220;rumored&#8221; 49 plan is the latest topic of discussion on the closely watched cafepharma blog. Anyone can post on that blog, including you. I could go on their right now, claim to be an SP rep and say I&#8217;ve known  the ENHANCE data since May of 2006. Neither would be true, but I sure would get my kicks watching everyone (including the lawmakers) fall for it. It&#8217;s the internet people - where 60 year old men pretend to be 13 year old girls&#8230;.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Farmanux News</title>
		<link>http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-205967</link>
		<dc:creator>Farmanux News</dc:creator>
		<pubDate>Wed, 12 Mar 2008 23:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/2008/03/schering-plough-wines-dines-zetia-docs/#comment-205967</guid>
		<description>[...] Plough - Zetia: from the ad agency&#8217;s waste basket   Ed and John have the &#8220;Plan 49&#8243; [...]</description>
		<content:encoded><![CDATA[<p>[...] Plough - Zetia: from the ad agency&#8217;s waste basket   Ed and John have the &#8220;Plan 49&#8243; [...]</p>
]]></content:encoded>
	</item>
</channel>
</rss>
