Here we have a very useful device that can be used to count steps. Of course, Schering-Plough and Merck execs, whose reps were instructed to distribute the item to their docs, may have used it themselves. They could have counted the steps taken to meetings to learn of Enhance results. Or perhaps the number of steps to their cars in the company parking lots, where they held private phone conversations with…their brokers? To stay in shape - and avoid taking Zetia themselves - the pedometer could have kept track as they paced the floors, worrying what to do about congressional investigations. Smartly designed and packaged nicely, the pedometer may even offer the drugmakers entree into the device business - and generate revenue to pay for lost scrips and legal fees.