A Little Zetia To Sweeten Your Day
2 CommentsBy Ed Silverman // April 30th, 2008 // 7:51 am
In their quest to boost Zetia scrips, Schering-Plough and Merck are truly scrambling. First, there was the ‘49 Plan,’ which was a seven-week-long effort to wine and dine docs in hopes they would write more scrips for the cholesterol pill.
Now, the drugmakers have gotten really inventive - they’re slapping Zetia stickers on anything that docs and their office staffs can throw down their throats. Of course, offering chocolates is a clever move - a recent University of Illinois study found that eating chocolate bars reduced cholesterol. Although the study was funded, in part, by Mars, which makes chocolate. But that’s a familiar tactic, isn’t it?
Hat tip to Question Authority
Joe
What a freaking waste of money! Cant pharma even see this? All those boxes of candy add up, what a sad state the industry has fallen into.
sweet
I have an idea, let’s take all stickers that advertise and put a spin on them, whaaa!! You guys are losers that have nothing more to complain about your life, economy, get some perspective, get a job..worry about how Ed Silverman is preying on a softball industry to pick on..the Pharmaceutical industry, go after tobacco companies that sell products that actually cause deaths, you freaks!!