Comments on: AstraZeneca Wants FDA To Review TV Ads http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/ News, Comment and Conversation Fri, 10 Feb 2012 18:03:10 +0000 http://wordpress.org/?v=2.6.2 By: Matty http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-319621 Matty Mon, 28 Apr 2008 16:26:30 +0000 http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-319621 Pure PR gamesmanship!! AZ has never had the reputation for being an angel in the world of Big Pharma, particularly evident by the recent fiasco over their marketing and sales tactics in the oncology area. Pure PR gamesmanship!! AZ has never had the reputation for being an angel in the world of Big Pharma, particularly evident by the recent fiasco over their marketing and sales tactics in the oncology area.

]]> By: Jack2 http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-319289 Jack2 Mon, 28 Apr 2008 13:05:36 +0000 http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-319289 I think AZ would be quite happy to get its ads reviewed, to reduce the risk of a lawsuit down the line. Whether they pay the reviewer (in the form of a fee), or the FDA/tax payer pays for the review through increased funding isn't as important to them as getting the ad reviewed. They just want the thing reviewed. Typical PR fluff? The industry spent money lobbying for this last year. I think AZ would be quite happy to get its ads reviewed, to reduce the risk of a lawsuit down the line. Whether they pay the reviewer (in the form of a fee), or the FDA/tax payer pays for the review through increased funding isn’t as important to them as getting the ad reviewed. They just want the thing reviewed.

Typical PR fluff? The industry spent money lobbying for this last year.

]]> By: Nathan http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-314709 Nathan Fri, 25 Apr 2008 22:14:49 +0000 http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-314709 Skeptic, It's rather funny that pharma catches so much flack from people like you when we do the "wrong" thing. But now that a company is standing up for what is right, you portray as "PR fluf". We just can't win in this business. Skeptic,
It’s rather funny that pharma catches so much flack from people like you when we do the “wrong” thing. But now that a company is standing up for what is right, you portray as “PR fluf”. We just can’t win in this business.

]]> By: Skeptic http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-314585 Skeptic Fri, 25 Apr 2008 20:53:04 +0000 http://www.pharmalot.com/2008/04/astrazeneca-wants-fda-to-review-tv-ads/#comment-314585 A fairly transparent and disingenuous attempt to take the high road by encouraging the funding of an program that has zero chance of happening. PR fluff A fairly transparent and disingenuous attempt to take the high road by encouraging the funding of an program that has zero chance of happening. PR fluff

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