Comments on: Drugmakers To Spend $1B On Direct Marketing http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/ News, Comment and Conversation Fri, 10 Feb 2012 20:16:49 +0000 http://wordpress.org/?v=2.6.2 By: LILLI http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-276075 LILLI Sun, 13 Apr 2008 00:23:14 +0000 http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-276075 If the doctors were forceed to monitor medications and report errors the pharamceuticls would not have the money to spend for direct mrketing. Medication adverse side effects are not reported by doctors and is causing serious dangerous illness and unexpected death. Elected and appointed officals are also to blame. All states have patient safety programs that are in name only and not for the patients, but for the drug companies, doctors, hesaltcare industries and hospitals. I met yesterday with a state senator and he admitted that the pharmsceuticals are in controlin our government. Is that the answer! They know but let it happen. He promised to check the information I gave on the corruption of the patient safety program in his state. If the doctors were forceed to monitor medications and report errors the pharamceuticls would not have the money to spend for direct mrketing. Medication adverse side effects are not reported by doctors and is causing serious dangerous illness and unexpected death. Elected and appointed officals are also to blame. All states have patient safety programs that are in name only and not for the patients, but for the drug companies, doctors, hesaltcare industries and hospitals.
I met yesterday with a state senator and he admitted that the pharmsceuticals are in controlin our government. Is that the answer! They know but let it happen. He promised to check the information I gave on the corruption of the patient safety program in his state.

]]> By: Hypocrisy rules http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-276000 Hypocrisy rules Sat, 12 Apr 2008 22:52:21 +0000 http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-276000 BWP MD, good point. The BigPharma never has enough ammunition. After the invention of Multiple Sales Forces of Mass Promotion (MSFoMP) the DTC promotion/advertising was a logicalstep forward for them. While MSFoMP, business model pushes their drugs (same drug to same docs by at least 5-8 reps) by using anywhere from 5 to 10 sales forces/reps in every territory across USA, DTC is used to brainwash the population into asking for the new and more expensive drugs from their docs. DTC is also an ideal way to promote their drugs out-of-label, make false claims, create new diseases to match their drugs and so on. I can see that DTC promo is an whole industry in USA with everyone making a killing. The BP is very rich and generous so who ever gets their DTC ad business makes a lot of $$$. BWP is right for now that there is no DTC in Canada. Not for long if it were to CanWest a giant media Co from Calgary that is suing the federal goverment of Canada for the right to do DTC as their "right for free expression". Of course the BP cos are bahind it with financing and support. If they are successful guess who is going to get all the contracts for DTC advertising. There are rumors that some industry insiders are on the feds side and have disclosed a lot of nasty stuff done by the BP with complete impunity in this Country. No huge fines here if you get cught as in US. For now the BP has it really nice in Canada and they want it even nicer. Our small but determined group of insiders will see to it that this does not happen. You experience in USA should be enough for any judge to say NO. We are sure they will say big NO to the BP and BigMedia. Enough is enough. BWP MD, good point. The BigPharma never has enough ammunition. After the invention of Multiple Sales Forces of Mass Promotion (MSFoMP) the DTC promotion/advertising was a logicalstep forward for them. While MSFoMP, business model pushes their drugs (same drug to same docs by at least 5-8 reps) by using anywhere from 5 to 10 sales forces/reps in every territory across USA, DTC is used to brainwash the population into asking for the new and more expensive drugs from their docs. DTC is also an ideal way to promote their drugs out-of-label, make false claims, create new diseases to match their drugs and so on. I can see that DTC promo is an whole industry in USA with everyone making a killing. The BP is very rich and generous so who ever gets their DTC ad business makes a lot of $$$.
BWP is right for now that there is no DTC in Canada. Not for long if it were to CanWest a giant media Co from Calgary that is suing the federal goverment of Canada for the right to do DTC as their “right for free expression”. Of course the BP cos are bahind it with financing and support. If they are successful guess who is going to get all the contracts for DTC advertising.
There are rumors that some industry insiders are on the feds side and have disclosed a lot of nasty stuff done by the BP with complete impunity in this Country. No huge fines here if you get cught as in US. For now the BP has it really nice in Canada and they want it even nicer. Our small but determined group of insiders will see to it that this does not happen. You experience in USA should be enough for any judge to say NO. We are sure they will say big NO to the BP and BigMedia. Enough is enough.

]]> By: harpy http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-273660 harpy Fri, 11 Apr 2008 18:32:24 +0000 http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-273660 Won't somebody think of the trees! Won’t somebody think of the trees!

]]> By: BWP MD http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-273358 BWP MD Fri, 11 Apr 2008 15:03:06 +0000 http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-273358 Get prepared for the onslaught! DTC has been the albatros of practicing physicians everywhere as Big Pharma attempts to get patients to go to their doctors and ask for everything from sleeping pills to ED drugs. The pushing of lifestyle and CNS products has been particulalry awful. Big Pharma would be so much better off if they put their money into health education rather than advertising, In the EU, this is mandated. In Canada, DTC is not allowed. Please, no more Viva Viagra!!!!! Get prepared for the onslaught! DTC has been the albatros of practicing physicians everywhere as Big Pharma attempts to get patients to go to their doctors and ask for everything from sleeping pills to ED drugs. The pushing of lifestyle and CNS products has been particulalry awful. Big Pharma would be so much better off if they put their money into health education rather than advertising, In the EU, this is mandated. In Canada, DTC is not allowed.

Please, no more Viva Viagra!!!!!

]]> By: Lisa Van S http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-273316 Lisa Van S Fri, 11 Apr 2008 14:34:29 +0000 http://www.pharmalot.com/2008/04/drugmakers-to-spend-1b-on-direct-marketing/#comment-273316 Id like to sign up for a do not mail list Id like to sign up for a do not mail list

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