Comments on: Former Bristol Exec Indicted Over Plavix Deal http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/ News, Comment and Conversation Fri, 10 Feb 2012 22:48:15 +0000 http://wordpress.org/?v=2.6.2 By: Doc http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-314969 Doc Sat, 26 Apr 2008 00:31:04 +0000 http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-314969 DTC will not go away, I have been told many times by marketing that approx 60% of the time a patient asks for a product by name, the MD prescribes it for them. That is a great ROI by any anaylsis. DTC will not go away, I have been told many times by marketing that approx 60% of the time a patient asks for a product by name, the MD prescribes it for them. That is a great ROI by any anaylsis.

]]> By: Sam http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-314345 Sam Fri, 25 Apr 2008 16:37:22 +0000 http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-314345 Is it not time the FTC put an end to Direct to Consumer ads that has as its main purpose to secure profits and not promoting information to the lay- public who in most cases do not understand what they hear or read. It should not be the case where the public diagnosis their own condition and tells the physician what to prescribe. The vast majority of the lay-public now believes that every medical condition can be treated with a pill, injection, inhaled or applied topically. They rely on OTC, prescription or so-called natural source remedies for every thing. No wonder the use of life-style changes are ignored. Is it not time the FTC put an end to Direct to Consumer ads that has as its
main purpose to secure profits and not promoting information to the lay-
public who in most cases do not understand what they hear or read.

It should not be the case where the public diagnosis their own condition and tells the physician what to prescribe. The vast majority of the lay-public now
believes that every medical condition can be treated with a pill, injection,
inhaled or applied topically. They rely on OTC, prescription or so-called natural source remedies for every thing. No wonder the use of life-style changes are ignored.

]]> By: BMY 2 http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-311930 BMY 2 Thu, 24 Apr 2008 14:15:32 +0000 http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-311930 I was at BMY in the past and it was the worst I've ever seen in the industry. How many old execs are now under indictment? Three? Four? The number should be double or triple that and include a couple of ex-CEOs!!!! I was at BMY in the past and it was the worst I’ve ever seen in the industry. How many old execs are now under indictment? Three? Four? The number should be double or triple that and include a couple of ex-CEOs!!!!

]]> By: Doc http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-311242 Doc Thu, 24 Apr 2008 03:08:16 +0000 http://www.pharmalot.com/2008/04/former-bristol-exec-indicted-over-plavix-deal/#comment-311242 As a BMY employee of many years, this attitude of do or say anything to drive and increase sales permeates the entire organization. Bodnar may be gone, but that spirit lives on in Plainsboro and New York. If it weren't for the CIA that BMY is required to operate under for the next 5 years, it would be up to its same old tricks. As a BMY employee of many years, this attitude of do or say anything to drive and increase sales permeates the entire organization. Bodnar may be gone, but that spirit lives on in Plainsboro and New York. If it weren’t for the CIA that BMY is required to operate under for the next 5 years, it would be up to its same old tricks.

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