The new campaign appears to replace the “My Time To Quit” ads that ran after links to suicide were reported earlier this year. A Pfizer spokesman tells us the drugmaker is “exploring” advertising Chantix again in various print and TV outlets after holding talks with the FDA, and claims the ads are being revived because smoking is a public health problem and the ads prompt smokers to talk to docs about quitting.

This comes just three months after the FDA issued a health advisory about abnormal behavior, agitation, depressed mood, suicidal ideation, and suicidal behavior with Pfizer’s anti-smoking drug, new ads have started to appear. Chantix, you may recall, was associated with 491 cases of suicidal thinking or behavior, including 420 in the US. And of those there 39 suicides, including 34 in the US. Warnings about the suicidal link is mentioned in the ads.

The new ads, by the way, arrive just a few weeks after the FDA’s Patient Safety News pulled a segment about Chantix warnings. We asked an FDA spokeswoman about the removal last month and were told the disappearance was due to technical difficulties, but so far the Chantix segment still isn’t available.

Hat tip to CNBC’s Pharma Marketing blog