Via internal email, reps instructed to sell zyprexa with strattera to kids

Risks of zyprexa not disclosed by manufacturer for about 10 years after launch. Could have been done in 1998

Costs about 300 dollars a month. About 1/3 of Eli Lilly’s revenue.

Zyprexa sold by long term reps to nursing homes for dementia and possibly sedation. Zyprexa linked to increased death and pneumonia in the elderly.

Efficacy similar to older anti-psychotics, such as haldol.

Out of all doctor specialties, psychiatrists are paid the most by certain drug cos.