In the latest installment of its Video Watch, the consumer watchdog picks over the ubiquitous TV ad for Lilly’s Cialis, the erectile dysfunction pill, which is known as ‘The Weekender’ spot.

And the results of a survey of about 1,500 men are interesting - about half thought the men who appear in the ads look to be in their 40’s. Of course, ED is prevalent mostly in men 60 years and older. The younger-looking actors may explain why younger men in the survey asked their docs about Cialis after seeing the ad, notes CR. In other words, the TV spot works.

Other results - about one-quarter of the survey participants thought all men could benefit from cialis, even if they don’t have ED. And as the narrator notes, the voiceover and fine print don’t mention that you may be able to minimize ED by drinking less alcohol, quitting smoking, losing weight and reducing stress, or that another med may have caused the problem. Click this link to watch the CR video.