Comments on: Moratoriums On DTC Ads For New Drugs: Take The Poll http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/ News, Comment and Conversation Fri, 10 Feb 2012 22:05:15 +0000 http://wordpress.org/?v=2.6.2 By: Elizebeth http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/#comment-362172 Elizebeth Fri, 20 Jun 2008 18:56:23 +0000 http://www.pharmalot.com/?p=14152#comment-362172 As an ex Pfizer rep who sold Chantix, I felt a personal responsibility during the launch of Chantix to warn physicians that Chantix was not studied in patients with known mental disorders or patients who were taking anti-depressants or any other agents for mental disorders. Not all reps recited this warning nor did Pfizer train reps to recite this during the first year of detailing Chantix. Due to Chantix's mechanism of action and the way it effected the receptors in the brain, I felt uncomfortable with this drug's use in mentally unstable patients. I beleive that in order for a company to run a DTC (direct to consumer) ad--the drug should have at least been on the market not two years but 3. It's usually within the second year that post marketing results and Adverse Events start multiplying. As an ex Pfizer rep who sold Chantix, I felt a personal responsibility during the launch of Chantix to warn physicians that Chantix was not studied in patients with known mental disorders or patients who were taking anti-depressants or any other agents for mental disorders. Not all reps recited this warning nor did Pfizer train reps to recite this during the first year of detailing Chantix. Due to Chantix’s mechanism of action and the way it effected the receptors in the brain, I felt uncomfortable with this drug’s use in mentally unstable patients.

I beleive that in order for a company to run a DTC (direct to consumer) ad–the drug should have at least been on the market not two years but 3. It’s usually within the second year that post marketing results and Adverse Events start multiplying.

]]> By: Robyn http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/#comment-361965 Robyn Fri, 20 Jun 2008 05:41:46 +0000 http://www.pharmalot.com/?p=14152#comment-361965 There's "a qualitative difference between six months and two years", but no DTC advertising at all would be better still - another option for the next poll. There’s “a qualitative difference between six months and two years”, but no DTC advertising at all would be better still - another option for the next poll.

]]> By: Bruce http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/#comment-361109 Bruce Tue, 17 Jun 2008 20:47:19 +0000 http://www.pharmalot.com/?p=14152#comment-361109 Hey Ed, I think you have built yourself a very good community here. Thanks Atlex. These post-marketing studies are the ones that never get completed, right? Cheers! Hey Ed,
I think you have built yourself a very good community here.

Thanks Atlex. These post-marketing studies are the ones that never get completed, right?

Cheers!

]]> By: Ed Silverman http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/#comment-361060 Ed Silverman Tue, 17 Jun 2008 18:30:45 +0000 http://www.pharmalot.com/?p=14152#comment-361060 Hi Jack2, Bruce and Atlex, Hmm... I didn't know that was an option :) How about in the next poll? Cheers ed Also, Atlex, thanks for fielding that question from Bruce. I've been very wrapped up the last few hours. Hi Jack2, Bruce and Atlex,

Hmm… I didn’t know that was an option :)

How about in the next poll?

Cheers
ed

Also, Atlex, thanks for fielding that question from Bruce. I’ve been very wrapped up the last few hours.

]]> By: Jack2 http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/#comment-361058 Jack2 Tue, 17 Jun 2008 18:24:26 +0000 http://www.pharmalot.com/?p=14152#comment-361058 Ed- no option for "no moratorium?" Ed- no option for “no moratorium?”

]]> By: Atlex http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/#comment-361046 Atlex Tue, 17 Jun 2008 17:15:18 +0000 http://www.pharmalot.com/?p=14152#comment-361046 Bruce, I think that they are talking about post-marketing studies--those requested/required by the FDA upon approval of the product. Atlex Bruce,

I think that they are talking about post-marketing studies–those requested/required by the FDA upon approval of the product.

Atlex

]]> By: Bruce http://www.pharmalot.com/2008/06/dtc-ads-for-new-drugs-how-long-a-moratorium/#comment-361031 Bruce Tue, 17 Jun 2008 16:02:22 +0000 http://www.pharmalot.com/?p=14152#comment-361031 Ed, why would they allow a drug to be approved without all of its studies completed? Ed, why would they allow a drug to be approved without all of its studies completed?

]]>