Massachusetts Passes Bill To Restrict Marketing
2 CommentsBy Ed Silverman // August 1st, 2008 // 11:50 am
The state’s House and Senate worked out compromise legislation last night and while it does not contain a controversial ban on gifts to docs, the Health Care Cost and Quality bill does contain these provisions..
The bill creates an academic detailing program to provide unbiased information to prescribers; requires drugmakers to disclose payments to health care providers valued at $50 or more; directs the state’s Department of Public Health to establish regulations on marketing, using the industry’s own code as a minimum standard (so, this means no branded items, such as mugs and pens; limits on meals, gifts and travel support). And there will be a 5,000 penalty per violation, enforceable by the state Attorney General, although this would appear to be a pittance.
The gift ban was removed from the House version earlier this month after drugmakers and biotechs threatened to reduce investment in the state. Interestingly, this occurred after the BIO trade group last month named Deval Patrick the Governor of the Year at its annual convention, instead of giving him the cold shoulder that many expected.
Paul G
Another waste of money. Almost everything is already in the pharma code they just launched. Just make the code the law and be done. No need to add more bureaucracy.
Justice in Michigan
I wonder if someone will suggest the Mass. bill is preempted by FDA’s “regulations on marketing”?
No bureacracy is added by passing a law; just bey enforcing it. So it is the same situation whether the PhRMA code is made law or this vesion of it.