The latest instance in which the drugmaker vigorously defends trademarks involves an Austrian pumpkin seed oil producer, who faces possible legal action over his “Styriagra” chocolate-coated pumpkin seeds, according to Agence France Presse.

Pfizer reportedly finds that Richard Mandl’s light blue-glazed candies, which are oval in size, too closely resemble the little blue impotence pill, both in name and color. But Mandl, who has already registered the trademark, argues the name is simply a combination of the words Styria - the southern Austrian province, known for its pumpkin seed oil, where Mandl works - and “agra,” referring to agricultural or organic products.

Pfizer reportedly wants $45,640 in damages. Blue, meanwhile, was the only color he had not yet used for his chocolate-coated seeds, AFP reports. Pfizer, you may recall, is embroiled in another odd trademark battle over Viagra. The drugmaker recently filed suit against a little-known company called JetAngel after placing the Viva Viagra logo on a missile that was paraded through Manhattan.