Comments on: Pfizer Sues Pumpkin Seed Oil Maker Over Viagra

By: Kirby

Kirby — Tue, 18 Nov 2008 03:32:12 +0000

Did Pfizer also sue some of it’s sales reps for giving out jars of light blue jelly beans with a Viagra sticker on it to Drs. offices?

Just curious.

By: Ed Silverman

Ed Silverman — Mon, 17 Nov 2008 14:50:44 +0000

Hi KwadGuy,

Understood. And I wasn’t suggesting this approach was right or wrong, legally or otherwise, but decided to post because I found this example interesting and offbeat.

Cheers
ed

By: KwadGuy

KwadGuy — Mon, 17 Nov 2008 14:43:45 +0000

The thing is: Patent law requires companies to vigorously defend their trademarks and patents, even in what seem to be frivolous cases, or otherwise risk losing their rights. That’s why, e.g., you get Pfizer suing that company over the parade.

Typically, these lawsuits are settled amicably with an agreement to cease and desist.