Comments on: Tiggergate: Using Disney Icons To Sell Seroquel

By: Robin Nemeth

Robin Nemeth — Fri, 22 Apr 2011 15:50:59 +0000

This is pretty low down but not at all surprising. I have personal experience of a doctor using off-label marketing of prescription medication to minors. I’m pretty sure it’s illegal to off-label market a drug at all, let alone to a minor. Nothing surprises me anymore when it comes to what pharma is willing to do. Government officials get bent out of shape when cereal makers sell our kids sugar or cigarettes. But they don’t give a rat’s rear end when pharma pushes psychiatric meds on them. Well considering how much money lobbyists from pharma are giving congress, what else would one expect?

By: Johnny Ancich

Johnny Ancich — Mon, 11 May 2009 18:58:42 +0000

Speaking of Winnie the Pooh, check out what’s new in the 100 acre wood:
http://pastexpiry.blogspot.com/2009/05/cartoon-eeyore-overdose.html

*CARTOON*

By: nicole

nicole — Tue, 25 Nov 2008 02:42:02 +0000

The term is Bipolar Disorder, I know because I have it. I take Seroquel. My only point in posting was that the original article said absolutely nothing about children. Taking Seroquel or not, it only talked about Disney characters, nothing about children. And calling something by its proper name does not keep stigma alive and well. It actually does the opposite.

By: Lisa Van S

Lisa Van S — Tue, 25 Nov 2008 02:18:12 +0000

Nicole,

Are you a Psychiatrist or an Industry Rep. or maybe a represenative of NAMI? Bipolars,.. yikes, with talk like that stigma stays alive and well. Always thought the disease was called Manic Depressive Disorder. Were you aware that Seroquel carries a Black Box Warning for increased risk for violence and suicide? Were you aware that seroquel can bring on a manic episode in depressive and non depressive patients?

By: anon

anon — Tue, 25 Nov 2008 02:18:07 +0000

The point is that it wasn’t a sales rep. It was a Regional Manager who allegedly directed her sales reps to utilize these characters’ behaviors as analogies. Anything that the reps use or say has to be approved by legal and regulatory and DDMAC at the FDA. This is a clear is an infringement on Disney trademarks. It shows that it is a concerted effort on behalf of the organization and not just a one off. Finally, nothing has been done to the Regional Manager to reprimand her. Apparently, it is acceptable behavior at this company.

By: nicole

nicole — Tue, 25 Nov 2008 01:35:57 +0000

Bipolar symptoms can range from severe depressive episodes to full blown manic episodes, but there are grey areas in between that some bipolars experience. Therefore, the extremes are the ends of the spectrum.

By: Lisa Van S

Lisa Van S — Tue, 25 Nov 2008 01:29:31 +0000

Dr. Bremner or Dr. Pies,

Would either one of you please explain what Bipolar Spectrum is, and should we really be using Disney Icons to explain it.

By: Lisa Van S

Lisa Van S — Tue, 25 Nov 2008 01:25:22 +0000

Well Nicole, Please enlighten me, what is a “Bipolar Spectrum”?

By: nicole

nicole — Tue, 25 Nov 2008 01:07:01 +0000

Correct me if I’m wrong, but this article is simply about some sales rep comparing Tigger and Eeyore to the two ends of the bipolar spectrum. It has nothing to do with Seroquel being used in children. If a doctor can’t remember who fits the protocols for what drug just because someone shows him a Tigger doll, he shouldn’t be a doctor.

By: Marc

Marc — Thu, 13 Nov 2008 22:23:09 +0000

I happen to know that this particular manager used to be The Brand Director for Nexium at Astra/Zeneca. She should have known better! If I was calling the shots on this issue I would fire her immediatley!