Come Again? A Spray For Premature Ejaculation
16 CommentsBy Ed Silverman // November 23rd, 2009 // 8:24 am
Before you get ahead of yourself, the spray has not yet been approved by the FDA. But the treatment did delay premature ejacualtion by as much as five times - or an average of 108 seconds - in a study of 256 men. Those whose penis tips were numbed out took an average of 2.6 minutes to ejaculate, compared with eight-tenths of minute for those given a placebo.
Premature ejaculation is defined by the International Society for Sexual Medicine as the inability to delay ejaculation for more than 1 minute after vaginal penetration. Supposedly, up to one-third of US men. The product actually is a special mix of two anesthetics and is being developed by Shionogi’s Sciele Pharma, which presented the study results at the annual meeting of the Sexual Medicine Society of North America.
There may, however, be more than one way to extend a thrill. Johnson & Johnson won approval in Sweden and Finland earlier this year for the first prescription pill for PE, although this came three years after the FDA rejected the drug. In any event, a Sciele spokesman tells The Pink Sheet that the PE business is potentially very large, maybe twice as large as the erectile dysfunction market. How long do you think it will take before PE and ED combo therapies are tested?
[Full disclosure: Ed Silverman is an editor at The Pink Sheet]
Lisa Van Syckel
Hmmmm,. does anyone know what the effects on women would be?….
Dan
The title for this post– very, very, good. The picture tends to amplify the, “problem”. I mean, we are talking about simple evolutionarly enthusiasm……
Justice in Michigan
Script for the ad for NiagaraFalls, the combo product:
[Bob and Alice are on the beack sitting in adjoining bathtubs. Bob is holding a bottle of Corona, cocked over to one side. The contents are slowly dribbing away. Out on the horizon, Team Flomax is paddling their kayaks in toward the beach.]
Bob: Now we can wait until _we’re_ ready….
Alice: Yeah, right…..
Bob: [Corona continues to leak away] No reason to rush….
Alice: Sure, any time this century would be fine…
[Shouts are heard from the approaching Team Flomax as they see the outhouse on the beach.]
Bob: Well, sometimes you have to make it quick….
[A group of women appear from the trees, singing in unison, "Gotta go, gotta go, gotta go." They head toward the head. Someone from Team Flomax is heard to shout, "Pick it up, guys! Pick it up!"]
Bob: [Corona is now empty] Sometimes, you just can’t wait….
Alice: I get your drift……..
[Increasing chaos as Teams Flomax and Detrol battle over the outhouse. Bob's empty Corona bottle is washed out to sea. Water is seen to drain away from both bathtubs.]
Voiceover: Don’t let your Niagara Fall. See your doctor for an erection lasting over four hours. If it is only three hours…
Bob and Alice {now smiling, clink Corona bottles]: Have one on us!
Lichtstrasse 35
I would like to see the inclusion/exclusion criteria for that trial, and how the data was captured.
James
The single best title for a Pharmalot post ever.
I just hope our overzealous network administrator doesn’t see this–I don’t want Pharmalot to get blocked by our firewall ;)
John Mack
Very funny, Ed. Back in 2005, I speculated on a new franchise for Viagra: “PEED: A New Viagra Franchise?” at http://pharmamkting.blogspot.com/2005/05/peed-new-viagra-franchise.html
Evelyn Pringle
I got a great laugh when reading this comment and envisioning the results of such a product:
“How long do you think it will take before PE and ED combo therapies are tested?”
Evelyn Pringle
One more thing.
How will the cost effectiveness of this product be evaluated?
So many dollars (probably hundreds) per second?
ChicNotGeek
Doesn’t this kind of product already exist is adult toy stores? Except it’s a lidocaine cream/lotion/gel? Not that I have an experience with it … I’m just sayin’ …
JaT
If ejaculation is postponed for more than 4 hours and you go blind trying- consult your doctor immediately.
Justice in Michigan
Ed, Shmed. I’m the guy who wrote the ad.
For anyone in marketing who wants to hire me, it take me about 15 minutes to write stuff like this.
You know where to find me.
Send lucrative job offers to:
justiceinmich@gmail.co
I look forward to getting it up.
Flaccid Acid
Stellar title Ed, just stellar!
Joel
Frank O'douya
There is a product cream called Maxoderm that’s not too bad. Worth trying if there’s a need, or just because…
A 3 pill Rx for Cialis is $45 with good insurance. That’s just absurd.
Anony
There has already been a lot of work done with ED/PE combination therapies — in particular many anti-depressants (Paxil, etc.) that have the well-established “side effect” of causing delayed orgasm are being prescribed off-label in combination with Viagra and Cialis.
harpy
@ ChicNotGeek - I don’t know if there’s a cream, but there is a device that helps (WARNING! NSFW or delicate sensibilities)
Evelyn Pringle
Picturing these kinds of sexual performances is so romantic. Almost makes me wish I was younger or had been born in this modern era.
Not!