Comments on: Flomax Was Most-Recalled Drug Ad On TV http://www.pharmalot.com/2009/11/flomax-was-most-recalled-drug-ad-on-tv/ News, Comment and Conversation Fri, 10 Feb 2012 21:49:36 +0000 http://wordpress.org/?v=2.6.2 By: Condor http://www.pharmalot.com/2009/11/flomax-was-most-recalled-drug-ad-on-tv/#comment-443857 Condor Fri, 06 Nov 2009 02:12:33 +0000 http://www.pharmalot.com/?p=19628#comment-443857 Errata: excuse the various typos -- from the iPhone, tonight, on a train. Namaste Errata: excuse the various typos — from the iPhone, tonight, on a train.

Namaste

]]> By: Condor http://www.pharmalot.com/2009/11/flomax-was-most-recalled-drug-ad-on-tv/#comment-443856 Condor Fri, 06 Nov 2009 02:11:03 +0000 http://www.pharmalot.com/?p=19628#comment-443856 While I do not claim that this data would hold up over the longer term, in a more rigorously controlled study, it is fascinating that last month -- based on an <a href="http://shearlingsplowed.blogspot.com/2009/10/percentage-of-positive-branded-drug.html" rel="nofollow"><b><i>Advertising Age</b></i> story I blogged about</a> -- in which twitter/tweets, stumbles, .txts and other social media mentions, several branded prescription phramaceuticals were near the bottom of the list -- for percentage of favorable mentions. The amazingly positive exception to this negative mention rule was. . . yep, you guessed it! V I A G R A. Guardasil got only 16 percent psitive mentions, vs. nearly 70 percent positive for Viagra (but that musta' been a lot of fat-sugar-daddies txt-ing away, each night!). . . . So (and to overstate the point, for the sake of clarity) -- is it really a <i>good thing</i>, if it turns out that <i>even great</i> DTC campaigns help to fix largely NEGATIVE memories of a pharma product, by name, in the consumers' minds? I dunno. Namaste While I do not claim that this data would hold up over the longer term, in a more rigorously controlled study, it is fascinating that last month — based on an Advertising Age story I blogged about — in which twitter/tweets, stumbles, .txts and other social media mentions, several branded prescription phramaceuticals were near the bottom of the list — for percentage of favorable mentions.

The amazingly positive exception to this negative mention rule was. . . yep, you guessed it!

V I A G R A.

Guardasil got only 16 percent psitive mentions, vs. nearly 70 percent positive for Viagra (but that musta’ been a lot of fat-sugar-daddies txt-ing away, each night!). . . .

So (and to overstate the point, for the sake of clarity) — is it really a good thing, if it turns out that even great DTC campaigns help to fix largely NEGATIVE memories of a pharma product, by name, in the consumers’ minds?

I dunno.

Namaste

]]> By: k http://www.pharmalot.com/2009/11/flomax-was-most-recalled-drug-ad-on-tv/#comment-443795 k Thu, 05 Nov 2009 18:29:21 +0000 http://www.pharmalot.com/?p=19628#comment-443795 I still laugh about the ED where men threw footballs through a hanging tire - could that have been a little less obvious? Can we get rid of D2C ads now, please? I still laugh about the ED where men
threw footballs through a hanging tire -
could that have been a little less obvious?

Can we get rid of D2C ads now, please?

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