Comments on: DTC Ads Drove Website Traffic To These Brands…

By: Justice in MI

Justice in MI — Sun, 24 Jan 2010 04:27:40 +0000

Thanks, 99. As they say, write what you know about.

By: patrons99

patrons99 — Sat, 23 Jan 2010 23:39:15 +0000

Priceless, JiM! Why couldn’t I have thought of that? Have you considered standup comedy? I am not worthy!

By: Justice in MI

Justice in MI — Sat, 23 Jan 2010 21:35:23 +0000

I think we can all get behind sleeping well, looking good, and having sex!

On the other hand, if we had to, we could also get behind sleeping poorly, looking bad, and having sex.

By: patrons99

patrons99 — Sat, 23 Jan 2010 19:07:44 +0000

Oops, I didn’t mean to imply that “looking good, sleeping well, and having sex” are damaging to the public health. But can’t we do it without pills? Or, at the least, can’t we do it without DTC ads for [magic] pills?

By: patrons99

patrons99 — Sat, 23 Jan 2010 18:53:41 +0000

The DTC ad with Sally Fields shilling for Boniva and another ad with a physician shilling for Restasis are both particularly loathsome. Former Pharma has summed it up perfectly (above) for humanity. In many respects, DTCA is every bit as damaging to the public health as ghostwritten “CME”, “guidelines”, and “research”.

By: Former Pharma Marketing Director

Former Pharma Marketing Director — Sat, 23 Jan 2010 15:34:15 +0000

Looks like this pretty much sums it up for humanity: We want to look good, sleep well and have sex….

It would be interesting to see what this looks like in the context of all possible DTC ads one can look at on the internet. Cars, food, electronic gadgets, etc.

If the FDA is concerned, then there should be more education of the general public on the risks of Latisse. Isn’t that the one that Brooke Shields is shilling on TV?

By: Justice in MI

Justice in MI — Sat, 23 Jan 2010 15:16:00 +0000

I’ll go with pharmavet on this one, not that I notice lashes much.

But Latisse (bimatoprost) carries some significant risks, and Allergan has been warned by FDA (at least once) about underplaying them. It is also unlikely that the lashes would continue once one stopped using it.

So a lifetime of continuous risk for the sake of longer lashes? In how many people would that benefit outweigh risks?

Perhaps also a male-centric point of view.

By: pharmavet

pharmavet — Sat, 23 Jan 2010 02:42:44 +0000

This may be a male-centric point of view, but in comparing Xtreme Lashes with Latisse, although Latisse costs about $400 less/year than Xtreme Lashes, Latisse takes 8 weeks to reach effect and carries annoying side effects. Perhaps Latisse has the advantage of fewer trips to the stylist, but personally I wouldn’t want to put up with the side effects. Actually to my untrained eye, the “natural” Latisse lashes look more artificial than the “artificial” Xtreme Lash Extensions.