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	<title>Comments on: Former Pfizer Exec Sues Over Lipitor Marketing</title>
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	<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/</link>
	<description>News, Comment and Conversation</description>
	<pubDate>Fri, 10 Feb 2012 21:04:49 +0000</pubDate>
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		<title>By: MK</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-488042</link>
		<dc:creator>MK</dc:creator>
		<pubDate>Sun, 11 Apr 2010 17:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-488042</guid>
		<description>As a college student I've studied various abuses of the system by big pharma.  Is it rational to think Pfizer's attempt to expand market share and spread its drug to more patients in need is merely good business in the cases where risk is not increased?  

At the end of the day I like to think most people in pharma sales truly believe in the value of their products.  And judging by the enormous effect Lipitor has had over the past 13 years, it is hard to say the community as a whole would be better off if it never went to market. 

This being said, I believe more open collaboration between the FDA and pharmaceutical companies is necessary.  Off-label promotion is not acceptable, but in cases where risk is not elevated, Lipitor should be an acceptable treatment as long as limited efficacy is clearly stated (which the FDA should ensure).</description>
		<content:encoded><![CDATA[<p>As a college student I&#8217;ve studied various abuses of the system by big pharma.  Is it rational to think Pfizer&#8217;s attempt to expand market share and spread its drug to more patients in need is merely good business in the cases where risk is not increased?  </p>
<p>At the end of the day I like to think most people in pharma sales truly believe in the value of their products.  And judging by the enormous effect Lipitor has had over the past 13 years, it is hard to say the community as a whole would be better off if it never went to market. </p>
<p>This being said, I believe more open collaboration between the FDA and pharmaceutical companies is necessary.  Off-label promotion is not acceptable, but in cases where risk is not elevated, Lipitor should be an acceptable treatment as long as limited efficacy is clearly stated (which the FDA should ensure).</p>
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		<title>By: Dan</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-483254</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Wed, 24 Mar 2010 13:07:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-483254</guid>
		<description>This lawsuit is not under seal by the DOJ?  That is unusual, if that is the case.</description>
		<content:encoded><![CDATA[<p>This lawsuit is not under seal by the DOJ?  That is unusual, if that is the case.</p>
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		<title>By: Codes R not us.</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-465325</link>
		<dc:creator>Codes R not us.</dc:creator>
		<pubDate>Mon, 15 Feb 2010 22:14:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-465325</guid>
		<description>BP watch, has obviously watched the BIGPHARMAFIA (my name for it and I also call NOVAMAFIA AG, the company I worked for).Yes, anyone who worked for this biz in the last 25 years, has seen it all.It started in earnest some 25 years ago, when the BF wiseguys dacided to turn it into business as any other, where max+++ bottom line is the only measure of success. To acheive that they figured  out what they must do.It called for them to go beyond the number of really sick and beyond the laws of the countries they operate in.That way they decided to sell their drugs to anyone who is willing to take them (by convincing doctors their drugs are useful in real and invented sicknesses) and to be successful in this they had to go beyond approved indications for their drugs, thus braking the laws of the host countries.The fact that this was planned, deliberate and approved by their top managements, tells you they do behave like mafia. In fact they are new mafia of the Organized Corporate Crime (OCC) that is real and doing well in our economy.They are like them and they are them. Remeber Donnie Brasko saying to his wife: "I am not like them, I am them". This OCC exsits in parallel universe with the traditonal OC we like to call mafia. The difference is that BP started as honest, ethical, decent etc biz and later in their evolvement they added the criminal component. Remember when that happened in earnest with BP? The OC, the mafia started out as criminal org. and still remains as criminal but they too are known to add some legal components to their biz. Remeber:"In few years Corleone family will be completely legit".Unfortunately, art imitates life and vs/vs and we have this two parallel universes amongst us and are their best customers.In case of BP, what we would not do for that Rx of pills that would save our life, when sick?
Will they change their ways as a result of clampdown with monstrous fines? Hardly. The returns on using the illegal componenet of their MO is so effective and seductive, that they would not give it up, unless the law goes beyond the fines only. Perhaps some real and hard jail time could be successful. Unlike the wiseguys of the OC, who are hardcore and don't know any other way of life,the wiseguys of OCC are still lightwait and would break down very quickly and give up the crime they think does not hurt anyone.Imagine any of those CEOs and lesser primadonas doing some hard time, coming out and going back to the usual crime. I can't see it.Perhaps that is the true cure for this true illness of once ethical biz.</description>
		<content:encoded><![CDATA[<p>BP watch, has obviously watched the BIGPHARMAFIA (my name for it and I also call NOVAMAFIA AG, the company I worked for).Yes, anyone who worked for this biz in the last 25 years, has seen it all.It started in earnest some 25 years ago, when the BF wiseguys dacided to turn it into business as any other, where max+++ bottom line is the only measure of success. To acheive that they figured  out what they must do.It called for them to go beyond the number of really sick and beyond the laws of the countries they operate in.That way they decided to sell their drugs to anyone who is willing to take them (by convincing doctors their drugs are useful in real and invented sicknesses) and to be successful in this they had to go beyond approved indications for their drugs, thus braking the laws of the host countries.The fact that this was planned, deliberate and approved by their top managements, tells you they do behave like mafia. In fact they are new mafia of the Organized Corporate Crime (OCC) that is real and doing well in our economy.They are like them and they are them. Remeber Donnie Brasko saying to his wife: &#8220;I am not like them, I am them&#8221;. This OCC exsits in parallel universe with the traditonal OC we like to call mafia. The difference is that BP started as honest, ethical, decent etc biz and later in their evolvement they added the criminal component. Remember when that happened in earnest with BP? The OC, the mafia started out as criminal org. and still remains as criminal but they too are known to add some legal components to their biz. Remeber:&#8221;In few years Corleone family will be completely legit&#8221;.Unfortunately, art imitates life and vs/vs and we have this two parallel universes amongst us and are their best customers.In case of BP, what we would not do for that Rx of pills that would save our life, when sick?<br />
Will they change their ways as a result of clampdown with monstrous fines? Hardly. The returns on using the illegal componenet of their MO is so effective and seductive, that they would not give it up, unless the law goes beyond the fines only. Perhaps some real and hard jail time could be successful. Unlike the wiseguys of the OC, who are hardcore and don&#8217;t know any other way of life,the wiseguys of OCC are still lightwait and would break down very quickly and give up the crime they think does not hurt anyone.Imagine any of those CEOs and lesser primadonas doing some hard time, coming out and going back to the usual crime. I can&#8217;t see it.Perhaps that is the true cure for this true illness of once ethical biz.</p>
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		<title>By: Former SP</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-465288</link>
		<dc:creator>Former SP</dc:creator>
		<pubDate>Mon, 15 Feb 2010 19:01:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-465288</guid>
		<description>Vytorin marketing accusations can't be far behind. One can only hope that Schering-Plough and Merck get dragged into court soon.  Now that would be the old downer on the merger!</description>
		<content:encoded><![CDATA[<p>Vytorin marketing accusations can&#8217;t be far behind. One can only hope that Schering-Plough and Merck get dragged into court soon.  Now that would be the old downer on the merger!</p>
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		<title>By: BP Watch</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-465287</link>
		<dc:creator>BP Watch</dc:creator>
		<pubDate>Mon, 15 Feb 2010 18:57:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-465287</guid>
		<description>Does this news surprise anybody?  Anyone who has ever worked in Big Pharma knows that having a sense of right and wrong is frowned upon.  You must leave your ethics behind because ethics and Big Pharma are like oil and water.  the Big pharma mafia will do anything it can to make more money, driven by greed rather than caring for patients.  However, until the CEOs and other top execs are prosecuted, convicted, fined and pay jail time, the status quo will continue.  There is nothing to hold them back from their evil ways.  If the companies are caught, they admit no wrongdoing, pay a minimal fine and laugh all the way to the bank.</description>
		<content:encoded><![CDATA[<p>Does this news surprise anybody?  Anyone who has ever worked in Big Pharma knows that having a sense of right and wrong is frowned upon.  You must leave your ethics behind because ethics and Big Pharma are like oil and water.  the Big pharma mafia will do anything it can to make more money, driven by greed rather than caring for patients.  However, until the CEOs and other top execs are prosecuted, convicted, fined and pay jail time, the status quo will continue.  There is nothing to hold them back from their evil ways.  If the companies are caught, they admit no wrongdoing, pay a minimal fine and laugh all the way to the bank.</p>
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		<title>By: Justice in MI</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-464923</link>
		<dc:creator>Justice in MI</dc:creator>
		<pubDate>Sun, 14 Feb 2010 16:32:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-464923</guid>
		<description>There _was_ a recent study (I think I recall seeing summary on Cardiobrief) which suggested that consistent statin dose for pt.'s situation  (primary or seconday)  was as beneficial as getting to a particular LDL goal.</description>
		<content:encoded><![CDATA[<p>There _was_ a recent study (I think I recall seeing summary on Cardiobrief) which suggested that consistent statin dose for pt.&#8217;s situation  (primary or seconday)  was as beneficial as getting to a particular LDL goal.</p>
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		<title>By: M Helm, MD</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-464898</link>
		<dc:creator>M Helm, MD</dc:creator>
		<pubDate>Sun, 14 Feb 2010 15:33:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-464898</guid>
		<description>Patrons99,

I'd like to collaborate on that venture!  But isn't this what we should expect from NIH (not to mention all the public money funding academic research)?

Prospective studies are definitely preferred, but I there may be some retrospective (health claims administration) data which would be useful to validate certain hypotheses.  Some countries with universal coverage and robust claims data (or the US VA system which has the advantage of including clinical outcomes measures/lab results) might be able to answer some of these questions tomorrow.  Maybe some folks already know these answers, they just haven't gotten around to telling us.

We probably need to find a way to pay for "scientific liaisons" to bring our findings to practicing clinicians also...</description>
		<content:encoded><![CDATA[<p>Patrons99,</p>
<p>I&#8217;d like to collaborate on that venture!  But isn&#8217;t this what we should expect from NIH (not to mention all the public money funding academic research)?</p>
<p>Prospective studies are definitely preferred, but I there may be some retrospective (health claims administration) data which would be useful to validate certain hypotheses.  Some countries with universal coverage and robust claims data (or the US VA system which has the advantage of including clinical outcomes measures/lab results) might be able to answer some of these questions tomorrow.  Maybe some folks already know these answers, they just haven&#8217;t gotten around to telling us.</p>
<p>We probably need to find a way to pay for &#8220;scientific liaisons&#8221; to bring our findings to practicing clinicians also&#8230;</p>
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		<title>By: patrons99</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-464869</link>
		<dc:creator>patrons99</dc:creator>
		<pubDate>Sun, 14 Feb 2010 13:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-464869</guid>
		<description>M Helm, M.D., I'll bet that we could design some interesting prospective studies to undertake, if we didn't have our daytime jobs. With an independent source of funding and no COIs to bias us, there would be no "sacred cow" dogma that should be considered untouchable.</description>
		<content:encoded><![CDATA[<p>M Helm, M.D., I&#8217;ll bet that we could design some interesting prospective studies to undertake, if we didn&#8217;t have our daytime jobs. With an independent source of funding and no COIs to bias us, there would be no &#8220;sacred cow&#8221; dogma that should be considered untouchable.</p>
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		<title>By: M Helm, MD</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-464621</link>
		<dc:creator>M Helm, MD</dc:creator>
		<pubDate>Sat, 13 Feb 2010 22:16:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-464621</guid>
		<description>Patrons99,

Obviously (in pediatrics) I don't have any patients on a statin.  However, through my managed care work (and prior PhRMA time) the statins and beta blockers which prove to be most interesting and beneficial are also those with antioxidant and other apparent effects at the tissue level.  I wonder if it is a case of serendipity that these antioxidant compounds just happen to lower levels of things we can measure (LDL or BP - assumed to be "bad" by association).  I wonder the same about the effects of ACE Inhibitors which almost certainly offer very interesting and helpful effects for blood vessels and cardiac tissue.  Most things which ultimately prove to be good and useful in medicine are "happy accidents," and not all turn out to work the way we think they do.

What I wonder, and what hasn't been adequately answered in my mind is this:  If you treated a patient consistently with an antioxidant statin at a dose which would not necessarily get them to "goal," and they actually took the med at least 75-80% of the time, would they gain the same survival benefit/CV event avoidance as if they "got to goal?"  If the answer is "yes" why not treated everyone with risk factors at a 20 to 40mg dose of simsvastatin.  I'll bet that if someone studied CRP(or other non-specific inflammatory marker) levels prior to and after simvastatin (or atorvastatin) treatment there would be comparable reductions as seen with rosuvastatin.  With an answer to that question, would it really matter what Pfizer's marketing campaigns did?  Of course they sought off-label use.  However, any CV med is not used (or promoted) off-label to the extent that mental health medications are.

I still think Linus Pauling had the right idea - It is oxidation which kills us.  And we also already know "Rust Never Sleeps."

Thanks for reminding me that I forgot my Vit D last week.</description>
		<content:encoded><![CDATA[<p>Patrons99,</p>
<p>Obviously (in pediatrics) I don&#8217;t have any patients on a statin.  However, through my managed care work (and prior PhRMA time) the statins and beta blockers which prove to be most interesting and beneficial are also those with antioxidant and other apparent effects at the tissue level.  I wonder if it is a case of serendipity that these antioxidant compounds just happen to lower levels of things we can measure (LDL or BP - assumed to be &#8220;bad&#8221; by association).  I wonder the same about the effects of ACE Inhibitors which almost certainly offer very interesting and helpful effects for blood vessels and cardiac tissue.  Most things which ultimately prove to be good and useful in medicine are &#8220;happy accidents,&#8221; and not all turn out to work the way we think they do.</p>
<p>What I wonder, and what hasn&#8217;t been adequately answered in my mind is this:  If you treated a patient consistently with an antioxidant statin at a dose which would not necessarily get them to &#8220;goal,&#8221; and they actually took the med at least 75-80% of the time, would they gain the same survival benefit/CV event avoidance as if they &#8220;got to goal?&#8221;  If the answer is &#8220;yes&#8221; why not treated everyone with risk factors at a 20 to 40mg dose of simsvastatin.  I&#8217;ll bet that if someone studied CRP(or other non-specific inflammatory marker) levels prior to and after simvastatin (or atorvastatin) treatment there would be comparable reductions as seen with rosuvastatin.  With an answer to that question, would it really matter what Pfizer&#8217;s marketing campaigns did?  Of course they sought off-label use.  However, any CV med is not used (or promoted) off-label to the extent that mental health medications are.</p>
<p>I still think Linus Pauling had the right idea - It is oxidation which kills us.  And we also already know &#8220;Rust Never Sleeps.&#8221;</p>
<p>Thanks for reminding me that I forgot my Vit D last week.</p>
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		<title>By: patrons99</title>
		<link>http://www.pharmalot.com/2010/02/former-pfizer-sues-pfizer-over-lipitor-marketing/#comment-464507</link>
		<dc:creator>patrons99</dc:creator>
		<pubDate>Sat, 13 Feb 2010 13:46:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21435#comment-464507</guid>
		<description>I have a lot of patients taking Lipitor or some other statin to keep them within "guidelines". But therein lies the problem. The lipid theory of atherogenesis is a foundation that is starting to show cracks. Statins beneficial effects may be due some mechanism other than their lipid lowering property. e.g. an anti-inflammatory mechanism. Another theory, the hemorheologic-hemodynamic theory of atherogenesis may play are much bigger role.

http://en.wikipedia.org/wiki/Atherosclerosis

Medical practice guidelines are, in effect, ghostwritten by pharma. They cannot be trusted. This places both patients and their physicians in a serious bind. The net effect of ghostwritten medical practice guidelines is direct injury to the public's health and the federal healthcare fisc.  

Perhaps a greater concern should be the myriad pleiotropic effects of the statins, e.g. their effect on Vitamin D3 and CoQ10 levels.</description>
		<content:encoded><![CDATA[<p>I have a lot of patients taking Lipitor or some other statin to keep them within &#8220;guidelines&#8221;. But therein lies the problem. The lipid theory of atherogenesis is a foundation that is starting to show cracks. Statins beneficial effects may be due some mechanism other than their lipid lowering property. e.g. an anti-inflammatory mechanism. Another theory, the hemorheologic-hemodynamic theory of atherogenesis may play are much bigger role.</p>
<p><a href="http://en.wikipedia.org/wiki/Atherosclerosis" rel="nofollow">http://en.wikipedia.org/wiki/Atherosclerosis</a></p>
<p>Medical practice guidelines are, in effect, ghostwritten by pharma. They cannot be trusted. This places both patients and their physicians in a serious bind. The net effect of ghostwritten medical practice guidelines is direct injury to the public&#8217;s health and the federal healthcare fisc.  </p>
<p>Perhaps a greater concern should be the myriad pleiotropic effects of the statins, e.g. their effect on Vitamin D3 and CoQ10 levels.</p>
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