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	<title>Comments on: How Many Reps Visit A Doctor&#8217;s Office Each Week?</title>
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	<pubDate>Fri, 10 Feb 2012 20:40:15 +0000</pubDate>
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		<title>By: no name</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-494797</link>
		<dc:creator>no name</dc:creator>
		<pubDate>Wed, 28 Apr 2010 02:05:14 +0000</pubDate>
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		<description>I work in a doctors office, one rep that comes in is very, very pushy.  She works for a Home Health Care agency.  She has done everything to get patients referred to her.  She has offered services to the doctor including being his nurse at the hospital to oversee patients there, overseeing his staff in the office to see what we are and aren't doing, doing his health fairs,  she has asked me several times to go in to the system so she can look at our patients charts to see who she can take on as a home health case to make the doctor extra money.  I told her no, I am too busy right now to help you.  I know that this violates hippa rules, she is not an employee there and why is she being so overly nice to this doctor?  Is she offering services like this to other offices?  What can I do to make her stop?  Should I call her supervisor or boss to let them know what she is doing?</description>
		<content:encoded><![CDATA[<p>I work in a doctors office, one rep that comes in is very, very pushy.  She works for a Home Health Care agency.  She has done everything to get patients referred to her.  She has offered services to the doctor including being his nurse at the hospital to oversee patients there, overseeing his staff in the office to see what we are and aren&#8217;t doing, doing his health fairs,  she has asked me several times to go in to the system so she can look at our patients charts to see who she can take on as a home health case to make the doctor extra money.  I told her no, I am too busy right now to help you.  I know that this violates hippa rules, she is not an employee there and why is she being so overly nice to this doctor?  Is she offering services like this to other offices?  What can I do to make her stop?  Should I call her supervisor or boss to let them know what she is doing?</p>
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		<title>By: M Helm, MD</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-481024</link>
		<dc:creator>M Helm, MD</dc:creator>
		<pubDate>Mon, 15 Mar 2010 16:48:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-481024</guid>
		<description>Suzanne,

"They might not be training the peds to rx the drugs, but parents who have them recommended by a specialist will ask the advice of their ped or other physicians. As a parent who has been told, “I would not give this to my child”, I can see ped rheums wanting/needing peds to be on board."

I think you are correct that kids with rheumatologic conditions need their PCPs to be on board with the rheumatologist.  I have exactly two pediatric rheumatologist who I trust - they are also the only two PEDIARIC rheumatologists for several hundred miles (fortunately, they travel to satellite clinics).

I know that if one of 'my' rheumatologists has prescribed an anti-TNF drug, they believe this child has severe/aggressive enough disease to warrant the use of these medicines.  That is because I know how conservative these two are.  If the child is treated by an adult rheumatologist, MY reaction is more likely to be "why don't we get a second opinion?"

Another principle from medical school (and life) is that "a little knowledge is a dangerous thing."  Pharmaceutical marketing (and sales) is geared to deliver just enough information to make doctors (staff and patients) FEEL that they have sufficient understanding to confidently prescribe medicines.

The newer medicines in particular (ie the ones subject to the most promotional push) are generally not well-studied enough to justify the degree of confidence placed in them.  This also applies to new indications (such as for pediatric patients)for older, but still "on patent" medications.  FDA approval doesn't generally mean that you can stop worrying about individual risk-benefit factors, and which of several choices should be the first-line approach.  Nevertheless, the presence of educational pamplets for arthiritis treatments in your pediatrician's office is evidence of a marketing push to make anti-TNF agents a "first-line" choice even in pediatrics. 

The marketing problem of "confidence," and the "little knowledge" issue, in my opinion, are the reasons there are still (and likely always to be) drug reps.  There is too profit potential which would be lost if drug adoption was dictated by clinical experience and good science.</description>
		<content:encoded><![CDATA[<p>Suzanne,</p>
<p>&#8220;They might not be training the peds to rx the drugs, but parents who have them recommended by a specialist will ask the advice of their ped or other physicians. As a parent who has been told, “I would not give this to my child”, I can see ped rheums wanting/needing peds to be on board.&#8221;</p>
<p>I think you are correct that kids with rheumatologic conditions need their PCPs to be on board with the rheumatologist.  I have exactly two pediatric rheumatologist who I trust - they are also the only two PEDIARIC rheumatologists for several hundred miles (fortunately, they travel to satellite clinics).</p>
<p>I know that if one of &#8216;my&#8217; rheumatologists has prescribed an anti-TNF drug, they believe this child has severe/aggressive enough disease to warrant the use of these medicines.  That is because I know how conservative these two are.  If the child is treated by an adult rheumatologist, MY reaction is more likely to be &#8220;why don&#8217;t we get a second opinion?&#8221;</p>
<p>Another principle from medical school (and life) is that &#8220;a little knowledge is a dangerous thing.&#8221;  Pharmaceutical marketing (and sales) is geared to deliver just enough information to make doctors (staff and patients) FEEL that they have sufficient understanding to confidently prescribe medicines.</p>
<p>The newer medicines in particular (ie the ones subject to the most promotional push) are generally not well-studied enough to justify the degree of confidence placed in them.  This also applies to new indications (such as for pediatric patients)for older, but still &#8220;on patent&#8221; medications.  FDA approval doesn&#8217;t generally mean that you can stop worrying about individual risk-benefit factors, and which of several choices should be the first-line approach.  Nevertheless, the presence of educational pamplets for arthiritis treatments in your pediatrician&#8217;s office is evidence of a marketing push to make anti-TNF agents a &#8220;first-line&#8221; choice even in pediatrics. </p>
<p>The marketing problem of &#8220;confidence,&#8221; and the &#8220;little knowledge&#8221; issue, in my opinion, are the reasons there are still (and likely always to be) drug reps.  There is too profit potential which would be lost if drug adoption was dictated by clinical experience and good science.</p>
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		<title>By: Suzanne</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480959</link>
		<dc:creator>Suzanne</dc:creator>
		<pubDate>Mon, 15 Mar 2010 12:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480959</guid>
		<description>M Helm MD wrote,
"As a physician, I see danger in doctors treating conditions about which they know less than the drug rep. I do not believe that it is a service to train primary care doctors on how to prescribe anti-TNF drugs (just for example) or other specialty/orphan drugs. There are many medications/ treatments which should be left to the specialists. (For the anti-TNF drugs, it is not entirely clear that these offer a significant benefit over “standard treatments” in rheumatoid arthritis. As usual, adherence to treatment is more likely a greater factor in outcomes than the actual choice of treatment. Nevertheless, it seems that anti-TNF treatment is being positioned - in the US anyway - as the first-line treatment.)"

Wow.  I have been puzzled all week over the "Arthritis" patient/caregiver educational material piled on all the tables in our ped's waiting room.  It seemed so out of place, I took one so I could identify the source later.

They might not be training the peds to rx the drugs, but parents who have them recommended by a specialist will ask the advice of their ped or other physicians.  As a parent who has been told, "I would not give this to my child", I can see ped rheums wanting/needing peds to be on board.</description>
		<content:encoded><![CDATA[<p>M Helm MD wrote,<br />
&#8220;As a physician, I see danger in doctors treating conditions about which they know less than the drug rep. I do not believe that it is a service to train primary care doctors on how to prescribe anti-TNF drugs (just for example) or other specialty/orphan drugs. There are many medications/ treatments which should be left to the specialists. (For the anti-TNF drugs, it is not entirely clear that these offer a significant benefit over “standard treatments” in rheumatoid arthritis. As usual, adherence to treatment is more likely a greater factor in outcomes than the actual choice of treatment. Nevertheless, it seems that anti-TNF treatment is being positioned - in the US anyway - as the first-line treatment.)&#8221;</p>
<p>Wow.  I have been puzzled all week over the &#8220;Arthritis&#8221; patient/caregiver educational material piled on all the tables in our ped&#8217;s waiting room.  It seemed so out of place, I took one so I could identify the source later.</p>
<p>They might not be training the peds to rx the drugs, but parents who have them recommended by a specialist will ask the advice of their ped or other physicians.  As a parent who has been told, &#8220;I would not give this to my child&#8221;, I can see ped rheums wanting/needing peds to be on board.</p>
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		<title>By: doc</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480834</link>
		<dc:creator>doc</dc:creator>
		<pubDate>Mon, 15 Mar 2010 04:42:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480834</guid>
		<description>The average doctor knows 100x what the average rep knows. Even for their own drugs, reps knowledge is generally shallow and marketing message oriented. If you ask them about concomitant medical issues that complicate the use of their drug, most are lost.</description>
		<content:encoded><![CDATA[<p>The average doctor knows 100x what the average rep knows. Even for their own drugs, reps knowledge is generally shallow and marketing message oriented. If you ask them about concomitant medical issues that complicate the use of their drug, most are lost.</p>
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		<title>By: JaT</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480656</link>
		<dc:creator>JaT</dc:creator>
		<pubDate>Sun, 14 Mar 2010 22:07:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480656</guid>
		<description>That I cannot spell has nothing to do with my ability to participate in my own care.

;-)

condescention

By the way- It seems that there used to be this little form which patients had to fill out and sign before their cases were discussed with an outside party. Avoiding a name and speaking in generalities is not enough. The reason being that it is not in the best interest of the patient for a drug company to have someone's records to try to dispute a problem with a product. Electronic records are going to be a huge problem in this area. As it is- FDA cherry picks info out of reports- reducing the complexities of a situation.
We really need our doctors to protect our information. And it is their information too, as everything they have done may be equally scrutinized.</description>
		<content:encoded><![CDATA[<p>That I cannot spell has nothing to do with my ability to participate in my own care.</p>
<p>;-)</p>
<p>condescention</p>
<p>By the way- It seems that there used to be this little form which patients had to fill out and sign before their cases were discussed with an outside party. Avoiding a name and speaking in generalities is not enough. The reason being that it is not in the best interest of the patient for a drug company to have someone&#8217;s records to try to dispute a problem with a product. Electronic records are going to be a huge problem in this area. As it is- FDA cherry picks info out of reports- reducing the complexities of a situation.<br />
We really need our doctors to protect our information. And it is their information too, as everything they have done may be equally scrutinized.</p>
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		<title>By: M Helm, MD</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480648</link>
		<dc:creator>M Helm, MD</dc:creator>
		<pubDate>Sun, 14 Mar 2010 21:48:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480648</guid>
		<description>Pharmavet and Orphandrugrep,

As a physician, I see danger in doctors treating conditions about which they know less than the drug rep.  I do not believe that it is a service to train primary care doctors on how to prescribe anti-TNF drugs (just for example) or other specialty/orphan drugs.  There are many medications/ treatments which should be left to the specialists.  (For the anti-TNF drugs, it is not entirely clear that these offer a significant benefit over "standard treatments" in rheumatoid arthritis. As usual, adherence to treatment is more likely a greater factor in outcomes than the actual choice of treatment.  Nevertheless, it seems that anti-TNF treatment is being positioned - in the US anyway - as the first-line treatment.)  

As a pediatrician, I may understand the indications, value and mechanics of a ventricular-peroteneal shunt, but I'm an idiot if think I can put one in.  Similarly, if a newborn screen indicates an inborn error of metabolism, I make the appropriate referral.  I know the folks to whom I refer these patients have a greater understanding of the disease and treatments than I.  I'm also confident that they know more than the drug reps.  I also accept that the patient families affected by a few specific, rare conditions will likely know more than I do about it, even if I have read everything I can find.  In other words, I hope that both of you are wrong about the MD knowing less than the rep.  I would advise any patient being treated by such an MD to find a smarter doctor.

I was taught that there are key concepts to practicing good medicine.  Among others, these include to: 1) know what you know you know, and know where to find (or - not as good - who to ask for) the answer when you don't know, 2) remember that half of what we think we know about medicine today is utterly wrong,  3)never be afraid to say "I don't know," but whenever possible follow this with "But I will find out."

I agree that pharmavet's question about the cost of Cerezyme would be an appropriate question for a drug rep, but if the doc needs a pathophysiology/molecular biology lecture, they've got no business trying to treat.  Another possibly appropriate question for the drug rep in this situation might be "who treats this condition more in this area than anyone else?"  Though even that answer will likely be skewed if there is more than one treatment for a condition.</description>
		<content:encoded><![CDATA[<p>Pharmavet and Orphandrugrep,</p>
<p>As a physician, I see danger in doctors treating conditions about which they know less than the drug rep.  I do not believe that it is a service to train primary care doctors on how to prescribe anti-TNF drugs (just for example) or other specialty/orphan drugs.  There are many medications/ treatments which should be left to the specialists.  (For the anti-TNF drugs, it is not entirely clear that these offer a significant benefit over &#8220;standard treatments&#8221; in rheumatoid arthritis. As usual, adherence to treatment is more likely a greater factor in outcomes than the actual choice of treatment.  Nevertheless, it seems that anti-TNF treatment is being positioned - in the US anyway - as the first-line treatment.)  </p>
<p>As a pediatrician, I may understand the indications, value and mechanics of a ventricular-peroteneal shunt, but I&#8217;m an idiot if think I can put one in.  Similarly, if a newborn screen indicates an inborn error of metabolism, I make the appropriate referral.  I know the folks to whom I refer these patients have a greater understanding of the disease and treatments than I.  I&#8217;m also confident that they know more than the drug reps.  I also accept that the patient families affected by a few specific, rare conditions will likely know more than I do about it, even if I have read everything I can find.  In other words, I hope that both of you are wrong about the MD knowing less than the rep.  I would advise any patient being treated by such an MD to find a smarter doctor.</p>
<p>I was taught that there are key concepts to practicing good medicine.  Among others, these include to: 1) know what you know you know, and know where to find (or - not as good - who to ask for) the answer when you don&#8217;t know, 2) remember that half of what we think we know about medicine today is utterly wrong,  3)never be afraid to say &#8220;I don&#8217;t know,&#8221; but whenever possible follow this with &#8220;But I will find out.&#8221;</p>
<p>I agree that pharmavet&#8217;s question about the cost of Cerezyme would be an appropriate question for a drug rep, but if the doc needs a pathophysiology/molecular biology lecture, they&#8217;ve got no business trying to treat.  Another possibly appropriate question for the drug rep in this situation might be &#8220;who treats this condition more in this area than anyone else?&#8221;  Though even that answer will likely be skewed if there is more than one treatment for a condition.</p>
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		<title>By: JaT</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480645</link>
		<dc:creator>JaT</dc:creator>
		<pubDate>Sun, 14 Mar 2010 21:38:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480645</guid>
		<description>"I help the office find the source of a patient’s problems."

Egads!

Trust your patients. No one knows better what they are experiencing and no one will do more research than those looking out for their own welfare. This relationship is a partnership. Doctors are advisors long before they are healers. Whether or not your advice is taken depends on trust. Condecension is a huge mistake. One that drug companies make regularly.</description>
		<content:encoded><![CDATA[<p>&#8220;I help the office find the source of a patient’s problems.&#8221;</p>
<p>Egads!</p>
<p>Trust your patients. No one knows better what they are experiencing and no one will do more research than those looking out for their own welfare. This relationship is a partnership. Doctors are advisors long before they are healers. Whether or not your advice is taken depends on trust. Condecension is a huge mistake. One that drug companies make regularly.</p>
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		<title>By: pharmavet</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480495</link>
		<dc:creator>pharmavet</dc:creator>
		<pubDate>Sun, 14 Mar 2010 16:02:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480495</guid>
		<description>Orphandrugrep, I'll stipulate that you probably know more than the doctor about the one or two rare disease states that you have boned up on compared to the vast storehouse of medical knowledge that the doctor has to carry around in his head.  How do you answer the non-medical questions which are foremost, i.e., why are your company's drugs so expensive?  Why does my patient have to practically declare bankruptcy before being eligible for payment assistance?  Why, for example, has the cost of Cerezyme increased from $180,000/year to $300,000/year despite improvements in manufacturing efficiency.  

The doctor doesn't need your expertise to find the medical information he needs. I think that four years of med school, four years of residency and two years of fellowship have equipped him on how to use a medical library or do a medline search.  The questions I have posed above are those that he/she is more likely to be interested in.</description>
		<content:encoded><![CDATA[<p>Orphandrugrep, I&#8217;ll stipulate that you probably know more than the doctor about the one or two rare disease states that you have boned up on compared to the vast storehouse of medical knowledge that the doctor has to carry around in his head.  How do you answer the non-medical questions which are foremost, i.e., why are your company&#8217;s drugs so expensive?  Why does my patient have to practically declare bankruptcy before being eligible for payment assistance?  Why, for example, has the cost of Cerezyme increased from $180,000/year to $300,000/year despite improvements in manufacturing efficiency.  </p>
<p>The doctor doesn&#8217;t need your expertise to find the medical information he needs. I think that four years of med school, four years of residency and two years of fellowship have equipped him on how to use a medical library or do a medline search.  The questions I have posed above are those that he/she is more likely to be interested in.</p>
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		<title>By: Former Pharma Marketing Director</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480443</link>
		<dc:creator>Former Pharma Marketing Director</dc:creator>
		<pubDate>Sun, 14 Mar 2010 14:01:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480443</guid>
		<description>Orphan drug rep, you've got it right.  After so many years in Pharma marketing that was exactly my conclusion.

Caveat Emptor - patients are led like lambs to the slaughter in many cases.  Doctors who do their own research and are innovative leaders are few and far between.

Do you homework, the only one who really cares whether you ever recover is you.</description>
		<content:encoded><![CDATA[<p>Orphan drug rep, you&#8217;ve got it right.  After so many years in Pharma marketing that was exactly my conclusion.</p>
<p>Caveat Emptor - patients are led like lambs to the slaughter in many cases.  Doctors who do their own research and are innovative leaders are few and far between.</p>
<p>Do you homework, the only one who really cares whether you ever recover is you.</p>
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		<title>By: patrons99</title>
		<link>http://www.pharmalot.com/2010/03/how-many-reps-visit-a-doctors-office-each-week/#comment-480226</link>
		<dc:creator>patrons99</dc:creator>
		<pubDate>Sun, 14 Mar 2010 04:27:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.pharmalot.com/?p=21922#comment-480226</guid>
		<description>Yes, John, we do agree that this is not a USA-centric problem. Technology transfer to the third world as philanthropic initiatives is fraught with risks, particularly when the so-called innovations that we try to transfer cause more harm than good. For example, vaccines have never been proven to be either safe or effective. As another example, indiscriminate use of antibiotics appears to have caused more multi-drug resistant infections than ever before in history.</description>
		<content:encoded><![CDATA[<p>Yes, John, we do agree that this is not a USA-centric problem. Technology transfer to the third world as philanthropic initiatives is fraught with risks, particularly when the so-called innovations that we try to transfer cause more harm than good. For example, vaccines have never been proven to be either safe or effective. As another example, indiscriminate use of antibiotics appears to have caused more multi-drug resistant infections than ever before in history.</p>
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