Commercial Support For CME Funding Dives
3 CommentsBy Ed Silverman // September 12th, 2011 // 11:30 am
Amid increased scrutiny of commercial support for continuing medical education, support from drug and device makers fell 30 percent since 2007 last year, marking the third consecutive annual decline and the lowest level since 2002, according to data from the Accreditation Council for Continuing Medical Education.
Specifically, industry support declined to $830.8 million, considerably below the $1.2 billion reached in 2007, reflecting concerns that CME companies relying on commercial funding are more likely than medical schools and professional physician groups to tolerate industry bias in programming. In June, for instance, delegates to the American Medical Association annual meeting voted to restrict support from entities or individuals that have financial interests in the subject matter (read this).
In general, commercial support generated 37 percent of the $2.2 billion in overall CME funding last year down from 47 percent in 2007. Revenue from advertising and exhibits fell 2 percent, to $276.7 million, although overall CME revenue rose 3 percent due to increased registration fees, which can range up to $50 a credit hour, and allocations from a provider’s parent organization, according to the ACCME (see table 7).
Besides criticism industry funding may unduly influence commercial CME, other factors played a role in the decline, including the economy, stricter rules instituted by the ACCME and fewer new medicines to promote. But CME companies say industry critics deserve the blame. “Some of the restrictions and the criticism have caused money to leave the marketplace,” Tom Sullivan, who runs a CME known as Rockpointe, tells American Medical News. “Big (pharmaceutica)] companies don’t like to get criticized.”
Among those scaling back is the University of Wisconsin School of Medicine and Public Health, where less than 30 percent of proposals for CME industry grants won approval last year, down from 80 percent five years ago. “Commercial support has dropped precipitously. At the high point, it was around $9 million, and now we’re down to $2 million,” associate for continuing professional development George Mejicano tells AmMed News. “We made a policy decision to try to wean ourselves away from commercial support, and we have a strategic goal of further diversifying by 2015.”
For CME companies, generating replacement revenue may be difficult. As AmMed News reminds us, nine in 10 doctors and other health professionals say industry funding raises the risk of biased CME, but only 42 percent are willing to pay higher registration fees to eliminate commercial support. This finding was reported last May in the Archives of Internal Medicine (look here).
Consequently, Danny Carlat, a Massachusetts psychiatrist who runs an accredited CME company that does not take industry funding predicts that commercial support for CME this year and next is likely to decline by 5 percent annually. “The bottom line is that we are in the midst of an overdue correction in the funding structure for CME,” he tells AmMed News. “Doctors are once again taking over funding for their own education.”
pic thx to Jerome Kassirer
CME"S BEEN GOOD TO ME
Nice fluff! Fact of the matter is Big Pharma has discovered they can sell off label in CME’s and that is o.k., but in a promotional setting it is not, thus, what do you really think will happen here? What will happen is the line between “Promotional” and “CME” is becoming so blurred that CME should stand for “Commercial Medical Education” not “Continuing Medical Education.” It’s all a bunch of feces, which bleeds to the journals and the published data when an investigator literally makes hundreds of thousands a year on the side speaking. Seriously how can it not influence someones behavior? How can it possibly not be a “quid pro quo”! The data that came out last week from “ProPublica” is sickening and there remains a lot of improving before this industry has any speck of credibility again!
original industry insider
The current AMA PRA Category 1 Credit for CME no longer emphasizes live meetings that are industry supported, and hence the dependence on industry-funded CME is much less than before. Here are the seven current pathways to getting your CME credits. Note that live (industry supported) meetings are only one pathway:
1) Live activities
2) Enduring mateials
3) Journal-based CME
4) Test item writing
5) Manuscript review
6) Performance improvement
7) Internet Point-of-care learning (PoC)
M Helm, MD
Another factor contributes to declining industry support for CME. That is patent expiry. There are dramatically fewer patented “mass-market” medicines now compared to just a few years ago.
The shift toward more narrow/specialized treatments (at much higher individual costs); the wide availability of excellent (multi-source)treatments for common conditions which are also supported by significant evidence, experience and treatment guidelines; the increased frequency of “getting burned” by jumping on the “new and improved” bandwagon for medicines; and the availability of driving sales by direct to consumer approaches (not to mention the factors above) all conspire to make the ROI calculation on industry-supported CME programs more challenging. I think this is a good thing.
I’ve got much respect for Dr. Carlat, but I think he underestimates how quickly industry supported CME will dry up.