Direct-To-Consumer Ads

Pharma Trade Group Has New DTC Guidelines

6 Comments

Where, Oh Where, Have All Those Ads Gone?

4 Comments

Waxman Renews Call To Ban Ads For New Drugs

8 Comments

Europe Drops Plan To Ban Parallel Trade

1 Comment

DTC Ads Were The ‘Worst Decision:’ Roche Exec

14 Comments

Should TV Ads Carry Toll-Free Numbers?

16 Comments

Congress Probes Bayer Ads & FDA Web Site

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EU Plan Gives Pharma Direct Access To Patients

4 Comments

Congressman Warns DTC Tax Break May Get Axed

5 Comments

Do DTC Ads Help Sales? Not Really…

9 Comments

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