DTC Advertising And Diminishing Returns?
2 CommentsBy Ed Silverman // June 2nd, 2011 // 8:26 am
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Direct-To-Consumer Ads
Pharmalot… Pharmalittle… The Weekend Nears
2 CommentsBy Ed Silverman // March 19th, 2010 // 6:58 am
DTC Ads Drove Website Traffic To These Brands…
8 CommentsBy Ed Silverman // January 22nd, 2010 // 8:19 am
Pharma Trade Group Has New DTC Guidelines
6 CommentsBy Ed Silverman // December 10th, 2008 // 9:38 am
Where, Oh Where, Have All Those Ads Gone?
4 CommentsBy Ed Silverman // December 9th, 2008 // 11:34 am
Waxman Renews Call To Ban Ads For New Drugs
8 CommentsBy Ed Silverman // December 9th, 2008 // 6:34 am
DTC Ads Were The ‘Worst Decision:’ Roche Exec
14 CommentsBy Ed Silverman // December 2nd, 2008 // 9:36 am