Who Said DTC Advertising Had To Be Tasteful?
12 CommentsBy Ed Silverman // January 3rd, 2011 // 8:57 am
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Direct-to-Consumer Advertising
Europe Scraps ‘Advertising In Disguise’ Proposal
2 CommentsBy Ed Silverman // October 1st, 2010 // 8:12 am
Online Spending Is Growing Very Slowly
Make a commentBy Ed Silverman // August 27th, 2010 // 9:16 am
The FDA Could Receive How Much Federal Funding?
6 CommentsBy Ed Silverman // July 1st, 2010 // 8:49 am
DTC Ads Not Biggest Driver Of Drug Spending: Study
14 CommentsBy Ed Silverman // May 17th, 2010 // 7:53 am
Pharma Spending On Detailing Is Up: CBO
Make a commentBy Ed Silverman // December 3rd, 2009 // 1:57 pm
Ineffective Plavix Ads Cost US Taxpayers A Bundle
12 CommentsBy Ed Silverman // November 24th, 2009 // 8:25 am
So Maybe DTC Ads Aren’t Worth It, After All
30 CommentsBy Ed Silverman // November 10th, 2009 // 8:20 am