DTC Ads Not Biggest Driver Of Drug Spending: Study
14 CommentsBy Ed Silverman // May 17th, 2010 // 7:53 am
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DTC Advertising
Pharma’s DTC Spending Rose 2 Percent In 2009
12 CommentsBy Ed Silverman // March 5th, 2010 // 8:14 am
Pharma Trade Group Has New DTC Guidelines
6 CommentsBy Ed Silverman // December 10th, 2008 // 9:38 am
Where, Oh Where, Have All Those Ads Gone?
4 CommentsBy Ed Silverman // December 9th, 2008 // 11:34 am
Waxman Renews Call To Ban Ads For New Drugs
8 CommentsBy Ed Silverman // December 9th, 2008 // 6:34 am
DTC Ads Were The ‘Worst Decision:’ Roche Exec
14 CommentsBy Ed Silverman // December 2nd, 2008 // 9:36 am
DTC Ad Spending Is Down… And Falling Fast
7 CommentsBy Ed Silverman // November 14th, 2008 // 7:57 am