DTC Perspectives

DTC Ad Spending Is On The Rise Again

4 Comments

By Ed Silverman // December 8th, 2009 // 8:09 am

Ad Age’s Garfield: Pharma Must Clean Up Its Act

10 Comments

By Ed Silverman // July 7th, 2008 // 3:18 pm

Pharma’s Reputation Sinks A Little More

55 Comments

By Ed Silverman // June 27th, 2008 // 11:24 am

Lights, Camera, Scrutiny: Congress & DTC Ads

3 Comments

By Ed Silverman // May 1st, 2008 // 5:18 pm

Will More DTC Ads Be Pulled? Bob Ehrlich Explains

6 Comments

By Ed Silverman // February 27th, 2008 // 2:21 pm

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