Pharmalot… Pharmalittle… The Weekend Nears
2 CommentsBy Ed Silverman // March 19th, 2010 // 6:58 am
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DTC
Pharma’s DTC Spending Rose 2 Percent In 2009
12 CommentsBy Ed Silverman // March 5th, 2010 // 8:14 am
DTC Ads Drove Website Traffic To These Brands…
8 CommentsBy Ed Silverman // January 22nd, 2010 // 8:19 am
Pharma Spending On Detailing Is Up: CBO
Make a commentBy Ed Silverman // December 3rd, 2009 // 1:57 pm
Ineffective Plavix Ads Cost US Taxpayers A Bundle
12 CommentsBy Ed Silverman // November 24th, 2009 // 8:25 am
So Maybe DTC Ads Aren’t Worth It, After All
30 CommentsBy Ed Silverman // November 10th, 2009 // 8:20 am
Should TV Ads Carry Toll-Free Numbers?
16 CommentsBy Ed Silverman // November 25th, 2008 // 2:14 pm
DTC Ad Spending Is Down… And Falling Fast
7 CommentsBy Ed Silverman // November 14th, 2008 // 7:57 am